Cluster E-Commerce Manager

Company DescriptionNH Collection Colombo offers comforting familiarity based on three main pillars value for money, the best location, and service with a human touch – making stays always a pleasure, time after time.Job DescriptionMain Responsibilities:Actively participate in the development of the strategic plan, marketing plan, distribution plan and budgeting process, providing expertise in digital and e-commerce. Define and lead the yearly digital action plan covering both direct and indirect channels, aligned with revenue targets. Collaborate closely with the Revenue Management and Marketing teams to ensure coherence and performance across all e-commerce and distribution activities. Develop and implement distribution strategies, ensuring alignment with overall revenue and marketing goals. Website Management:Oversee the updates and maintenance of the hotel website. Ensure the website is optimized for SEO and offers a seamless user experience. Regularly update the site with current offers, promotions, events, and relevant information (Rooms, F&B outlets, MICE). OTAs Management:Manage relationships with Online Travel Agencies (Booking.com, Expedia, etc.). Deploy and align the OTA strategy together with the Revenue Manager. Optimize listings and content across all third-party websites. Activate and manage promotional tools on OTA platformsMonitor and analyze OTA performance and recommend adjustments to maximize revenueDigital Marketing:Develop and implement digital marketing strategies including SEO, content marketing, and email campaigns focused on Rooms, F&B outlets, and MICE. Ensure brand consistency across all digital platforms, in collaboration with the marketing team. Manage email marketing campaigns through third-party tools, aligned with corporate guidelines. Contribute to the hotel’s online reputation management and work with Guest Relations to address online feedback promptly. Social Media Management:Coordinate and implement social media strategies (Facebook, Instagram, etc.) to enhance brand awareness and engagement. Create, publish, and monitor content across social media platformsData Analysis and Reporting:Track and analyze the performance of digital activities using various analytics tools (Google Analytics, CMS, etc.). Measure and report on the effectiveness of digital marketing campaigns and the performance of both direct and indirect channels. Identify new revenue opportunities based on market studies, third-party intelligence, and internal data analysis. Qualifications3 years of experience in marketing and/or communicationUniversity degree in Marketing and Communication or equivalentFluent in written and spoken in EnglishProficiency in MS Office (Excel, Word, Powerpoint, Outlook); knowledge of the Adobe suite (InDesign, Photoshop, Illustrator)Knowledge of social networks and digital marketingExcellent communication skills required, both written and verbalExperience in the hospitality industry is a mustStrong interpersonal and problem-solving skillsHighly responsible and reliableLocal Thai residency is preferable