Commercial Manager

Role : Commercial ManagerReports to: Managing DirectorDirect Reports: Sales Manager, Senior Sales Associate, Sales Associate Role OverviewThe Commercial Manager at The Ladymaker is a strategic leader responsible for driving revenue growth, expanding market presence, and optimizing commercial operations across retail and digital channels. This role combines sales leadership, business development, stockist management, and operational oversight to ensure exceptional customer experiences, profitable partnerships, and sustainable growth. The Commercial Manager works cross-functionally with marketing, merchandising, and operations teams to implement data-driven strategies, enhance brand visibility, and maximize commercial performance.Who We Are Looking ForThe ideal candidate is a commercially astute, results-driven leader with 5+ years of experience in sales, commercial management, or business development preferably in fashion, luxury retail, or lifestyle brands. They are data-driven, strategic, and able to leverage market insights to drive growth. They lead and coach high-performance, customer-focused teams, excel in stakeholder management and negotiations, and embody The Ladymaker’s values of craftsmanship, cultural integrity, empowerment, and sustainability. They thrive in fast-paced, collaborative environments and champion innovation, process optimization, and operational excellence.Key Responsibilities1. Sales Strategy & Revenue GrowthDefine and execute commercial strategies to achieve and exceed sales targets across all channels (studio, digital, stockists).Analyze market trends, customer behavior, and competitor activity to inform pricing, promotions, and product strategies.Identify new business opportunities, partnerships, and revenue streams, implementing initiatives to improve conversion and profitability.Collaborate with internal teams to increase customer retention, optimize cross-selling/upselling, and address market opportunities.Monitor performance metrics and implement continuous improvement initiatives to enhance team effectiveness and sales outcomes.2. Business Development & PartnershipsDevelop and maintain strategic relationships with existing and potential stockists, key accounts, and B2B partners to expand market reach.Identify untapped market segments, negotiate commercial agreements, and lead initiatives to secure new business opportunities.Conduct competitor benchmarking and market analysis to inform growth strategies and support informed decision-making.Lead contract negotiations, ensuring alignment with brand standards, profitability goals, and long-term growth objectives. 3. Stockist & Inventory ManagementOversee stockist onboarding, training, and performance, ensuring compliance with brand standards, pricing, and merchandising guidelines.Monitor inventory levels and coordinate replenishments to maintain optimal stock availability and prevent stockouts or excess inventory.Conduct regular stockist performance reviews, providing actionable insights to optimize sales, inventory turnover, and partner profitability.4. Studio & Customer Experience ManagementEnsure the studio delivers a premium, welcoming customer experience through professional presentation, ambiance, and service standards.Set high standards for customer service across all touchpoints (in-person, WhatsApp, Instagram, email) and train staff to maintain them.Implement post-sale follow-up processes to enhance customer satisfaction, loyalty, and repeat purchases.5. Marketing & Digital EngagementCollaborate with the Marketing Team to post content on WhatsApp and other digital channels, ensuring alignment with brand messaging and promotional campaigns.Use digital platforms strategically to engage customers, drive sales, and promote brand initiatives.6. Product Merchandising & Visual PresentationSupervise product restocking, visual merchandising, and campaign-specific displays to maximize sales and customer engagement.Recommend improvements to studio layout, functionality, and process efficiency to enhance operational performance and customer experience.7. Delivery, Fulfillment & Pricing StrategyOversee local and international order fulfillment, resolving logistics or delivery issues to maintain service standards.Regularly review pricing strategies and positioning to align with market trends, profitability targets, and customer expectations.8. Leadership & Team DevelopmentFoster a culture of effective communication, collaboration, and accountability within the sales and commercial teams.Coach and mentor team members to drive performance, professional growth, and alignment with commercial objectives.Model proactive problem-solving and strategic thinking, reinforcing a customer-centric, results-oriented team culture.9. Culture Fit & Brand AlignmentChampion The Ladymaker’s brand values and ensure the commercial team reflects these in every customer interaction, partnership, and operational decision.Lead by example in maintaining high standards of professionalism, integrity, and cultural sensitivity.Promote a collaborative, inclusive, and empowering team culture, encouraging creativity, initiative, and continuous learning.10. Additional ResponsibilitiesUndertake any additional duties as required by management to support the growth and success of the business.