Content Creator

ABOUT TRADE TOOLS Made-to-measure marketing for trades.Trade Tools Marketing is built for the people who actually show up when things break.For plumbers rushing to floods, the HVAC techs keeping homes comfortable, the electricians keeping the lights on, and every other home service business, keeping homes and communities running.A lot of marketing in this space has been pushed into automation. Everything feels ‘plug-n-play’ and generic. We saw an opportunity. Home service businesses don’t need more templates, they need to stand out. They need partners who understand the work and bring the same level of care they bring into someone’s home.That’s what we call blue bootie service (iykyk). It’s our version of white glove treatment but built for home services.We’re building Trade Tools the same way home service businesses start anything: step by step, hand-on and always testing and improving. Strategy, creative and performance tied directly to booked jobs and real outcomes, not vanity metrics.Right now, we’re building the blueprint and the team from the ground up. We’re looking for people who like solving problems, rolling up their sleeves, and doing good work with good people.THE ROLE Show don't tell.You’ll turn everyday trade work into content people actually want to watch and can see themselves in.Most days you’ll be working with whatever footage you’re given (iPhone clips from a plumber on-site, messy drain jobs, quick before/afters) and shaping it into something that actually stops a scroll. You know how to dig out the hook, find the moment, and turn something ordinary into something worth watching.You'll edit fast, film when needed, and help build a social presence that feels native to TikTok, Reels, Shorts, and Meta. You'll work closely with our Art Director for visual direction, and with our design/motion partners when something needs extra polish.If you've been wanting a place to try new formats, test ideas, and build series, this is the role. You'll have the space and the autonomy to push things forward, and not just 'post what you're given.You like working quick and clever, creating strong content with a simple setup and a team that moves just as fast as you do.This is a part-time role with consistent/flexible weekly hours that will grow when we grow.WHAT YOU'LL DOEdit videos into short-form, scroll-stopping contentCapture simple on-site content when neededFind the hook in everyday trade momentsTurn routine jobs into tight, watchable storiesWrite captions + on-screen text that feel native to the platformBuild repeatable series and content formatsKeep content fast, human, and scrappyTrack performance and adjust based on what worksCollaborate with the Art Director for visual consistencyPartner with design/motion for polished assetsKeep footage and edits clean + organizedWHAT YOU BRING Chronically online (you understand TikTok, Reels, Shorts, meme culture)Strong sense of what makes something entertaining + funnyComfortable with simple filming setupsSolid editing skills in CapCut, Descript, Premiere, or whatever tool is fastestFast at finding the hookProactively brings new content ideas and testsResponsive to feedback and fast to improveOrganized with footage, files and exportsCollaborative, comfortable working with a small teamWHAT SUCCESS LOOKS LIKE (90 DAYS)4–8 pieces of content per weekBetter retention, saves, rewatchesA few series or formats that feel unique to the brandClean, organized footage + content librarySmooth collaboration with the Art Director + design partnersContent that feels distinct and humanClear creative momentum, always trying new things, testing and learningDETAILSTitle: Content Creator (Social Video) Type: Part-Time, contract/freelance Rate: $30–$35/hr Start: December / January Location: Remote (Canada) / GTA preferred