CREDIT CARD PRODUCT DEVELOPMENT DEPARTMENT HEAD

This position spearheads the definition of a category’s customer value proposition that would result in the increase of new customers or deepening the relationship with them through meaningful and relevant programs that would result to incremental volume and thereby driving profitability. The products and services offered must project the overall brand personality that is complimentary to the BPI institution at large.ResponsibilitiesResponsible for developing and delivery of the overall product strategy to ensure that BPI strengthens market position in the credit card industry. Demonstrates deep understanding of the needs and wants of the various customer segments, monitors competitive activityGrows and nurtures the product suite’s brand health to increase awareness, trial, and usage.Responsible for driving the product profitability of the different products under assigned division. QualificationsGraduate of a Bachelor's DegreeAt least 7 years experience in Marketing Management and Product ManagementExcellent written and verbal communicationsMust be excellent in decision making, analysis, negotiation, creatives and media proficiency