CRM Manager - Up to £55,000

Are you looking for your next challenge in CRM? Ready to take ownership of customer journeys and play a key role in shaping the strategy of a growing brand?My client is seeking a CRM Manager to lead the development and optimisation of customer lifecycle campaigns across multiple markets and channels. This is an exciting opportunity for a data-driven and customer-focused marketer to deliver impactful CRM activity that drives engagement, repeat behaviour, and lifetime value during a time of significant business growth.You’ll be responsible for managing automated customer journeys within the CRM platform, overseeing broadcast campaigns, and mentoring a CRM Executive to ensure excellence across all touchpoints. Working closely with marketing, commercial, product, and technical teams, you’ll ensure CRM activity supports wider business goals and contributes to an exceptional customer experience. You’ll also use data, testing, and insight to refine communications, optimise performance, and deliver measurable improvements in engagement and retention.The ideal candidate will haveexperience in CRM or lifecycle marketing, with proven success in delivering automated journeys and retention strategies. Strong knowledge of segmentation, targeting, and A/B testing is essential, along with the ability to translate performance data into actionable insight. Experience managing a small team, working with CRM and BI tools, and ensuring GDPR compliance will be key. A passion for customer experience, a collaborative mindset, and strong organisational skills will set you apart.