Shopee

Data Analyst (Senior Associate) - Marketing Analytics, Regional Brand & Growth Marketing

Posted: 14 hours ago

Job Description

Job DescriptionWe are seeking a highly skilled and motivated individual to join our team as a Senior Data Analyst. In this role, you will:Develop and manage automation tools and platforms for efficient campaign management utilised by business operation teamsCollaborate closely with the Product Team to drive innovation and propose new features that enhance the capabilities of the online marketing teamWork in conjunction with the Marketing Analytics Team to execute data-driven initiatives that empower the online marketing team in making informed decisionsFoster relationships with external partners, including major platforms, publishers, and Ad Exchanges, to leverage tech-related support and explore collaborative opportunitiesProvide technical assistance to the Account Management team, resolving digital channels' technical issues such as tracking, measurement, user flow, optimisation, and setupStay abreast of industry news, emerging platforms, and algorithmic changes to deliver timely recommendations for optimizing digital marketing strategiesIdentify pain points within business teams' workflows and best practices, and proactively address them by integrating online marketing-related featuresConduct comprehensive UAT tests, oversee feature rollouts, create educational materials, and conduct training sessions to ensure seamless adoption of new featuresRequirementsTo be successful in this role, you should have the following qualifications:3 years of experience in Business Intelligence/Data Analytics in tech/e-commerce or fast-paced environment Strong technical skills in Python and SQLAbility to pay attention to details and manage tasks effectivelyPassionate about data and solving challenging problems(Strong plus but not required) Proficiency in VBA/Spark(Plus but not required) Degree in STEM related disciplines (e.g., Computer Science, Analytics, IT, Engineering)

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