Digital Consumer Experience Lead Food SEE

Do you want to use professional competencies and skills? We offer an attractive and dynamic international working environment with constant opportunities for development, reflecting our conviction that people are our most important asset.Nestle Ukraine, worldwide leader in Food and Beverage industry, successfully working and developing in Ukraine, is announcing an opening of the Digital Consumer Experience Lead FOOD SEE position in Kyiv. Main Responsibilities: Strategy & ContributionAdjusting the SEE FOOD implementation of Consumer Experience Roadmap to the UA and MD environment, integrating with Brand and Commerce Teams in alignment with key local (Category and NIM) Experts and Zone category stakeholders Supporting brands CX through a strong focus on Consumer Centricity and promoting a marketing culture that prioritizes enhancing the Consumer Experience and JourneyContribution of digital communication strategy (including support to MKT team in briefing preparation of Creative and Media strategy, Campaign Idea development for brands and guidance on media strategy)Support brands in Annual Content Planning and Execution, having a full Category view on Above-Market initiativesSupport in development of winning digital and offline content for FOOD brands communication across SEEOwn AssetsAdjusting Omnichannel SEE Strategy plans to UA, MD and other geo's to deliver best in class owned assets (e.g. website, CRM, influencer program…) and supports the E2E process from master development for local brandsDevelop and refine website search strategies to improve our visibility in search enginesSocial Media & CreatorsServe as the go-to expert for all social media-related matters, ensuring social best practices and enhanced performance. Support with the integration of content creators, influencers, and brand ambassadors into social media strategies across brandseCommerceSupport in analysing Digital Shelf performance (on Data Impact) and identifying areas of improvement - supporting local CDT and eCommerce teams with improvementsSupport on a need basis in creation of branded eContent within the framework of I2L business projects, to improve eMerchandising and increase eSales in partnership with eCommerce dedicated functionsAccelerating Digital Shelf excellence execution as per guidelines and KPIsInitiativesLeadership of initiatives feeding into the brand purpose in UA and MD (e.g. CSV initiatives like Culinary and Nutritional Education in Schools, Zero Waste etc)Capability BuildingProviding support in capability building of SEE FOOD team on perspective of the evolving digital landscapePerformanceData-Driven Marketing Strategy: Collaborate with cross-functional teams to implement data-driven strategiesUse and monitor a set of relevant KPI’s and link them to the business objectives of digital initiatives, allowing them to measure their impact and optimize them through continuous suggestionsRegular monitoring of all completed projects: quality and effectiveness, level of social media conversation & engagement levels, pre- and post-evaluation of activities to effectively achieve ROIExternalsSupports the Category communication with strategic digital partners (Meta, Google, etc.), agencies and suppliers to excel in the use of their respective platforms and create competitive gapsSupport in selection, recommendation, evaluation of main partners on CX projects: third party agencies, other suppliers, digital platformsMain Requirements: Fluency in Ukrainian and advanced proficiency in English (written and spoken)University degreeStrong Digital Marketing (Social Media, Influencers marketing, Digital campaigns, Website management) expertise (>3 years) Proven track record in delivering strategic digital marketing communication projectsHas independently managed digital media and CRM projects such as website administration, loyalty programs, digital media campaigns planning at Nestlé or equivalent FMCG / agency sideStrong consumer insight and knowledge to drive consumer communication; excellent understanding of media and digital technologiesExcellent communication (spoken and written) and presentation skillsProject management skills, pragmatic resilient, focus orientedDeveloped organizational skills with ability to multi-taskExperience in eCommerce is a plusNestle Ukraine is an equal opportunity employer. We offer all qualified employees and applicants identical chances.