Digital Marketing Executive

About The OpportunityOpportunity in the Technology sector serving B2B/B2C digital products and SaaS-enabled marketing solutions. We recruit remote-first talent across India to grow scalable acquisition channels and measurable brand presence through paid, organic, and retention marketing.Primary title: Digital Marketing Specialist (remote, India)Role & ResponsibilitiesPlan, launch and optimise paid campaigns across Google Ads and Meta to meet CAC, CPA and ROI targets—perform keyword research, bidding, and budget allocation.Execute SEO activities including on-page optimisation, technical SEO audits, and content recommendations to grow organic traffic and SERP visibility.Monitor and report campaign performance using GA4 and GA4-based dashboards; translate insights into action to improve conversion funnels.Manage email marketing and retention programs—segment lists, design automations, and A/B test creatives and subject lines to boost engagement and LTV.Implement tracking with Google Tag Manager and ensure clean analytics instrumentation for accurate attribution and experiment measurement.Collaborate with content, design and product teams to produce high-impact creative, landing pages and CRO experiments that improve lead quality.Skills & QualificationsMust-HaveGoogle AdsMeta Ads ManagerGoogle Analytics 4Google Tag ManagerSEMrushConversion Rate OptimizationPreferredAhrefsEmail Marketing Platforms (Mailchimp / HubSpot)A/B testing platforms (Optimizely / Google Optimize)Benefits & Culture HighlightsFully remote role with flexible hours and India-wide hiring—focus on outcomes, not hours.Fast-paced product-led environment with cross-functional ownership and opportunities to lead growth experiments.Learning-first culture: access to training, analytics tooling and mentorship to scale your impact.This role is ideal for a results-driven digital marketer who combines hands-on execution (PPC, SEO, email) with data-led decision making. If you thrive on driving measurable growth across acquisition and retention funnels and enjoy working remotely with cross-functional teams, apply to take ownership of high-impact channels and scale performance across India.Skills: google ads,conversion rate optimization,google tag manager,ahrefs,semrush,digital marketing