Digital Marketing Executive

“Vacancy Announcement” Digital Marketing Executive for Concrete Company in Kalikastan, Kathmandu-Details:*Position: Digital Marketing Executive*Number: 1*Salary: Negotiable*Location: Kalikastan, Kathmandu*Education: Bachelor’s degree in Marketing, Business, or related field*Experience: 2 years of experience as Digital Marketing Executive or any relevant position in Concrete company or any relevant field.-Key Roles & Responsibilities:Strategy & Planning• Lead end-to-end marketing planning and execution (online + offline)• Conceptualize and drive campaigns to increase sales, brand equity, and digital visibility• Develop brand positioning, campaign narratives, and creative direction for all touch points• Align marketing initiatives with sales targets and company visionDigital Marketing Management• Manage and coordinate digital campaigns across all platforms: Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and Website• Work with agencies to develop high-converting creative and performance-focused ads• Ensure continuous optimization of digital campaigns through analytics and testing• Use ChatGPT, Canva, and other AI tools to accelerate content creation and productivityWebsite & SEO Management• Oversee the improvements, maintenance and performance• Ensure top-ranking SEO performance on key search terms in Nepal and India• Coordinate content updates, landing pages, and UI/UX improvementsCreatives & POSM/TPOSM Development• Ideate and manage all marketing creative (print, digital, physical installations)• Lead the design and execution of POSMs/TPOSMs for all site branding• Source and manage digital assets, shoot materials, 3D renders, and visualsBudgeting & Reporting• Create and manage monthly and quarterly marketing budgets• Monitor ROI on marketing spends and adjusts strategy as needed• Maintain detailed reports and dashboards on campaign performance, sales leads, and KPIsCommunication & Representation• Represent the brand’s vision and voice in all marketing and PR conversations• Communicate effectively with internal and external stakeholders to uphold ACL’s brand values• Assist in B2B, B2G, B2C presentations and event marketingKey Requirements:Proficient in:• Social Media Management• SEO/SEM (Google Ads, Meta Ads)• Email Marketing (Mailchimp/Sendinblue)• Google Analytics/Search Console• WordPress/other CMS• Canva, Adobe Creative Suite (basic design)Soft Skills• Creative, innovative, and detail-oriented• Strong organizational and multitasking abilities• Tech-savvy and AI-enabled thinker• Problem solver and performance-driven mindsetOther Requirements• Own bike/scooter and laptop is mandatory• Must be willing to travel occasionally to sites across Nepal and/or IndiaSend your CV at:hrjob@masangajob.com9705411823, 9705311823