Digital Marketing Executive

About MédetoneMédetone is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service. We offer prescription medications, over-the-counter products, and personalised healthcare services.Role OverviewWe are looking for a dedicated and motivated Digital Marketing Executive to join our ever-growing team. The ideal candidate will work closely with multiple teams across the business to build and execute strong digital marketing strategies across a variety of channels.In this role, you will be responsible for managing and growing multiple brands across the UK, Amsterdam and the USA, all operating under the same holding group. You will play a key part in increasing brand awareness, driving customer acquisition, and analysing the effectiveness of campaigns to optimise performance and overall success.Expertise in Shopify Plus is essential. You should be comfortable managing complex store setups, integrations, automation workflows, and performance tracking across multiple Shopify environments.Key ResponsibilitiesCreate and execute a comprehensive digital marketing strategy to drive brand awareness, lead generation, and customer engagement across online channelsCollaborate with the marketing and product teams to align digital initiatives with overall business goals and product launchesPlan, launch, and manage digital campaigns across channels like social media, emailContinuously monitor and optimise campaigns for performance, adjusting targeting, messaging, and budgets to maximise ROIOversee the creation of digital content, including website copy, blogs, social media posts, and videos, ensuring all materials are on-brand, compliant, and resonate with the target audienceTrack, analyse, and report on key metrics (e.g., engagement, conversion rates, and website traffic) to measure the effectiveness of digital initiativesUse social listening tools to monitor conversations around the brand and industry trends to inform content strategiesRequirementsProficiency in digital marketing tools, including Google Analytics, Google Ads, social media platforms, and email marketing softwareExpertise in Shopify Plus, comfortable managing complex store setups, integrations, automation workflows, and performance tracking across multiple Shopify environmentsStrong analytical skills with the ability to interpret data and metrics to optimise campaign performanceExperience in creating and managing compliant digital content, understanding industry regulations for marketing in the healthcare spaceStrong organisational skills with the ability to manage multiple projects, timelines, and campaigns simultaneouslyExcellent communication and interpersonal skills, with experience collaborating with cross-functional teamsBenefitsWhy Work With Us?At Médetone, we are committed to creating a dynamic, innovative workplace where every team member has the opportunity to make a real impact. You'll be joining a growing company that's at the forefront of healthcare innovation, with the chance to contribute to exciting projects that are transforming patient care.What We OfferAccess to cutting-edge technology and tools to support your workCompetitive SalaryA Collaborative and Inclusive Team CulturePension schemeEmployee discounts on our healthcare productsOpportunities for personal and professional development within a forward-thinking company