Digital Marketing Executive

Sisal Sans, established in partnership with Sisal S.p.A and Demirören Holding, is an organization that provides services in both the retail and digital sectors, authorized to carry out the games of chance in Turkey for 10 years in 2020.We are seeking a Digital Marketing Executive to drive user acquisition and performance marketing across leading ad networks. The ideal candidate will manage campaigns, analyze data, and propose growth strategies while collaborating with internal and external stakeholders to maximize efficiency and conversion.ResponsibilitiesPlan feasibility and execute all campaigns on all channels such as Facebook, Google, Criteo and other ad networks Track daily performance of always-on ad accounts such as Google, Meta (campaigns, keywords, ads, bidding, targeting, etc.) to maximize efficiency Manage relationship with internal & external stakeholders (performance marketing agency, media buying companies, etc.) Analyze the performance of the campaigns, user acquisition (UA) data and identify growth opportunities by proposing new campaign ideasPossess a fundamental understanding of SEO/ASO and support on-site and off-site improvements Investigate app/web flow and user behavior to propose new actions which will drive more users and/or conversion by running A/B testsUnderstand the market dynamics, analytical tools (GA4, Adjust, CRM/BI tools etc.) so to improve whole user acquisition process Create and update presentations, reports on all online marketing activities Research and analyze competitors, industry trends, and markets Skills and QualificationsUniversity degree in Engineering, Mathematics, Economics or relevant fields Min. 5 years of relevant business experience preferably in gaming, entertainment, fintech, or high-scale digital productsKnowledge of how to do UA on ad networks such as Facebook, Google, TikTok, Criteo, Taboola, etc. Good command of GA4, Google Tag Manager, Firebase, Adjust, Search Console & SEO tools (SEMrush, Ahrefs, Moz, etc.) Knowledge of ranking factors and search engine algorithms Strong sense of analytical thinking, detail-oriented and eagerness to learn Having strong communication skills and being a good team player Good planning and organization skills Excellent language skills and fluency in English both oral and written