Digital Marketing Specialist

Job Description: Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, search engines, and display advertising. Develop and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.) to drive brand awareness and lead generation. Monitor and analyze campaign performance metrics to ensure alignment with marketing goals and ROI targets. Collaborate with content, design, and sales teams to create effective digital assets and messaging. Conduct keyword research, SEO audits, and performance tracking to improve organic reach. Stay up-to-date with the latest digital marketing trends, tools, and best practices.Requirements: Bachelor’s degree in Marketing, Communications, or related field. Proven experience in digital marketing or performance marketing roles. Proficiency with Google Analytics, Google Ads, Meta Business Suite, and SEO/SEM tools. Strong analytical, creative, and problem-solving skills. Excellent communication and project management abilities. Knowledge of marketing automation or CRM platforms (e.g., HubSpot, Mailchimp) is a plus.Benefits: Competitive salary and performance-based incentives. Collaborative and innovative marketing team environment. Opportunities for skill development and career advancement. Flexible or hybrid working arrangements.