Digital Marketing Specialist (Meta & Google)

Role PurposePlan, execute, and optimize performance campaigns across Google platforms (Search, Display, YouTube, Performance Max) to drive measurable growth.Key ResponsibilitiesManage end-to-end campaign setup, optimization, and performance analysis on Google Ads.Implement and maintain GA4 and GTM tracking; verify conversions, event tracking, and attribution accuracy.Conduct structured A/B testing and collaborate with the design/content teams to improve landing pages (WordPress/Elementor).Monitor and manage budgets, pacing, and key performance metrics (CTR, CVR, CPA, ROAS).Prepare detailed weekly performance and insights reports.KPIsMaintain target CAC/CPA within budget.Continuous improvement in ROAS and lead quality.Ensure accurate tracking and timely reporting.Requirements2–4 years of hands-on experience in Google Ads campaign management.Strong understanding of GA4, GTM, and conversion tracking setup.Analytical, data-driven mindset with proficiency in spreadsheets and Looker Studio.Clear English communication and regular stakeholder updates.Nice-to-HaveGoogle Ads certification(s).Basic SEO knowledge and familiarity with CRO practices.Experience with CRM-integrated lead generation campaigns.Workload & ScheduleFull-time, 200 hours per month; core hours 11:00–19:00 PKT.Compensation & ContractCompetitive pay with performance-based bonuses. Remote contractor position.How to ApplyTo apply, please complete the application form:https://dxdglobal.com/career/