Digital Marketing Specialist – UK Higher Education

🧠 About the Role:We are looking for an experienced Digital Marketing Specialist with a strong background in the UK Higher Education industry to lead our online and offline marketing operations in Lagos. This is a remote full-time role, but the candidate must be Lagos-based and capable of managing field activities, events, and student engagement initiatives when required.The ideal candidate must understand the UK university recruitment ecosystem, admissions cycles, courses, compliance expectations, and student acquisition strategies. This role combines digital marketing excellence with ground-level student engagement execution.🎯Mandatory Skills:Minimum 2–4 years of experience in UK Higher Education / student recruitment marketing.Strong understanding of UK universities, courses, intakes, compliance, CAS/visa processes, and marketing funnels.Proven success running digital campaigns targeting students for the UK.🎯Key Responsibilities:Plan, execute, and optimise paid campaigns across Meta, Google Ads, TikTok, LinkedIn, and local Nigerian platforms.Develop high-impact content (video scripts, creatives brief, landing pages, email campaigns) tailored to UK study-abroad trends.Manage social media channels with consistent posting, engagement, and growth strategies.Track and report KPIs such as leads, CPL, CAC, ROAS, and campaign performance.Work with CRM tools to segment leads, automate follow-ups, and improve conversion rates.Optimise landing pages for higher conversion with A/B testing and analytics insights.Identify high-intent audiences in Lagos & Nigeria for UK study campaigns.Coordinate and represent the brand at education fairs, school/university visits, career seminars, exhibitions, and partner events.Build relationships with local agents, schools, counsellors, and student communities.Organise information sessions, counselling events, and student meet-ups.Support counsellors with marketing materials, presentations, and local marketing campaigns.Monitor and report offline engagement metrics to align them with digital campaigns.🎯Other Skills:Expertise in Meta Ads, Google Ads, TikTok Ads, SEO, analytics tools.Strong content creation skills (copywriting, campaign messaging, storytelling).Confident appearing in videos, live sessions, or representing the brand in events (preferred).Excellent communication skills and ability to manage multiple projects independently.Lagos-based with flexibility to attend local events and student activities.🎯Compensation & Work Method:Full-time remote role (Lagos-based).Competitive salary + performance bonuses.Growth opportunity to lead marketing across Nigeria as operations expand.