Digital Marketing Specialist

We’re recruiting for an experienced Digital Marketing Specialist to join the European marketing team of a global software organisation, covering the UK & Ireland market during a maternity leave period.You’ll take ownership of digital campaigns and lead generation activities, collaborating with European colleagues to maintain pipeline growth and brand presence in the region.Key ResponsibilitiesPlan, execute, and optimise multi-channel marketing campaigns (Google, Bing, Meta, LinkedIn).Manage and track campaign budgets, ensuring cost-effective performance (CPL/CPA).Report on key metrics and marketing KPIs to demonstrate campaign effectiveness.Work closely with Sales, local Marketing, and European teams to align marketing activity.Analyse and act on pipeline data to drive marketing outcomes.About YouProven experience in B2B digital marketing, ideally within software or technology.Strong understanding of the UKI market and digital campaign dynamics.Excellent analytical and communication skills.Experience using Salesforce, Pardot, or similar automation tools preferred.Native-level English and confident working with international colleagues.