Digital Media Senior Analyst, Programmatic

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. THE TEAMKepler’s Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends.This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.THE ROLEAs a Digital Media Senior Analyst on our Optimization & Innovation team - you’ll support client relationships, oversee campaign execution, project management and lead many aspects of program management and innovation. You’ll succeed as an OISA if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data.What You Will DoManage and optimize programmatic campaigns across multiple DSP platforms, primarily DV360 and Yahoo DSP, including campaign setup, trafficking, optimization, and reportingExecute programmatic media buying strategies across display, video, audio, and DOOH channelsMonitor campaign pacing and make real-time budget adjustments to ensure optimal deliveryPartner with audience providers and data vendors to implement targeting strategies using 1st and 3rd party data segmentsUtilize platform features for audience creation, frequency management, and brand safety controlsSupport cross-channel digital media campaigns including social, search, and Advanced TVDesired Skills And Experience1-3 years of hands-on experience managing programmatic campaigns in DV360 and/or Yahoo DSP (or comparable platforms like The Trade Desk, Crieto, etc)Proficiency in programmatic campaign setup including pixel implementation, creative trafficking, and audience segment activationExperience with private marketplace (PMP) and programmatic guaranteed (PG) deal managementWorking knowledge of verification tools (IAS, MOAT, DV) and brand safety parametersUnderstanding of programmatic bidding strategies and optimization techniquesAdditional RequirementsExperience working with third-party audience providers (i.e. LiveRamp)Strong analytical skills with proficiency in Excel for campaign analysis and reporting. Datorama or comparable data visualization experience is a plus. Experience with ad serving platforms (DCM, Sizmek, etc.)Understanding of industry standards, viewability metrics, and ad verificationStrong project management and client communication skillsAbility to work independently while managing multiple campaign initiativesMore About KeplerBenefits & PerksCompetitive health and dental benefitsTuition reimbursement and training stipendHybrid Office/WFH Schedules: office supplies, internet, and phone stipend“Work from Anywhere” 4 weeks per yearStocked kitchen, and other team outingsCollaborative and friendly work space, easily commutable locationVolunteering & altruism opportunitiesTeam building lunches and events, and company celebrations: Summer, Halloween, Holidays, and many multicultural holidays recognized/celebratedIf something is important to you that’s not listed here, let us know!Career & Development FocusOngoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and eventsOpportunities to pursue business related side projects and HackathonsEnvironment of learning from peers, including 30+ class training program, Kepler University, powered by Center of Excellence and Tiger Team subject matter expert groupsOpportunity to work with cutting edge technology and industry thought leadersKepler Rocket Mentorship Program: beneficial for the development of both mentors and menteesAll applications must include a Resume & Cover Letter in English to be considered. Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here