Digital Strategy Manager

About Smart AxiataSmart Axiata is Cambodia’s leading mobile telecommunications provider, proudly connecting over 8 million customers across the country. As a member of the Axiata Group—one of Asia’s largest and most respected telecom groups, we’re more than just a tech company. We are a people-driven, purpose-led organization committed to shaping the digital future of Cambodia.At Smart, we believe our people are our greatest strength. We foster a culture of innovation, agility, and continuous learning, empowering individuals to grow, lead, and make meaningful impact. From launching cutting-edge technologies like 5G to driving digital inclusion and sustainability, working at Smart means being part of something bigger.Join us to thrive in a dynamic environment where your ideas matter, your growth is supported, and your work helps build a smarter, more connected Cambodia.OverviewDigital Strategy manager oversees digital marketing strategy by working on big campaign ideas that elevate Smart’s brand. This role calls for creative individuals who possess “tastes” and strategic oversight on growths.This role requires an individual that can effectively manage multiple stakeholders, external agencies, production houses and KOLs/Influencers so formulate a successful execution.Role & ResponsibilitiesIdeationStrategy creation and planning for driving the success of the business through digital platformsStrategize and develop digital marketing plan as part of the overall go-to-market strategyMeasurementMeasure and report on the performance of all digital campaigns by analyzing social listening tools and translate data into insights and insights into strategic brand sentimentManagementEffectively manage creative agencies and other production houses to ensure Grade-A content development, digital videos and TVC productions.Point-of-Contact: manage the process of planning, execution and delivery to ensure that campaigns are delivered on time, on budget and within scope to customer expectation of quality including monitoring and benchmarking of KPIs and performance measurementCustomer ExperienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channelsPartnershipEffectively use the existing and develop new digital partnerships to maximize Smart’s online presence and customer engagementBig-Idea CampaignComfortable in planning and creating innovative ideas that drive brand engagement. Trend-settingIdentify trends and insights to leverage positive brand engagement by exploring and executing creative campaigns to position Smart and the leader in digital sphereReview (stay up to date) new ways of advertising to keep Smart as the forefront of developments in digital marketingSocial Media ManagementPlan and create creative content to drive engagement on social mediaPlan campaigns to drive brand/product awareness and positioningActively engage in social media to understand and engage conversations with the consumers for better insights on consumer’s opinion on the brand/productsCoordinate with Performance Marketing team to plan and allocate media budget for big campaign ideas Managing external agencies in performance based on agreed strategy, performance, and KPIs. Perform necessary timely work review to seek better performance. MusicDevelop & continue to manage all music related services (Pleng by Smart app) to assist growing Smart’s subscriber base, drive data usage & revenueProduct roadmap planning & releaseMusic: Content & Marketing – Grow Music content library via content acquisition partnership’s with artists, local and international content providers. Exclusive content marketing to drive acquisition and usage.Concerts & events – to work with event team on Sponsored or own organized music events to increase Smart’s brand awareness lifestyle imageRequirementsEducation & Qualification: Bachelor’s degreeMaster’s degree (preferred)Working Experience5-8 years in related field Specific SkillsGrowth hacking strategiesStrategic partnership & Business operations, technical (preferred)Experience in the music, content & entertainment industry preferred with strong understanding of core Telecommunication services.Digital apps & servicesStrong people and leadership skills Presentation & communication skills. Fluent in EnglishJoin Our Team – Apply NowThank you for your interest in joining Smart Axiata!To apply, please complete the application form and upload your CV in DOC, DOCX, or PDF format (maximum file size: 3MB).Alternatively, you may submit your CV directly to [email protected].Please note that only shortlisted candidates will be contacted. We sincerely appreciate your time and effort in applying and look forward to reviewing your application.If you have any questions, feel free to reach out to us at [email protected]Be the next Smart HeroJob Application[email protected]No. 464A Monivong Blvd, Sangkat Tonle Bassac, Khan Chamkarmorn, Phnom Penh Cambodia.