Director, Marketing and Communications

Job DetailsDescriptionDirector, Marketing and Communications Plan, organize and direct all activities related to marketing and communications for the Canadian Business Group. Lead, supervise, and mentor the competent team at the Communications Centre of Excellence (CCoE) who provide internal and external communications leadership, best practices, and support to the Canadian Leadership Team.Skills And Qualifications5-10 years of work experience in a senior communications leadership roleExtensive knowledge of marketing trends, including new technological developments and industry-specific mattersExcellent copywriting skills and an understanding of industry standardsAbility to manage large projects and see them through to completionThorough understanding of a range of communications techniques, such as digital marketing, social media, and employee communicationsExcellent time management and multi-tasking abilities to keep up with a range of responsibilitiesStrong ability to juggle multiple priorities, manage a high volume of work, and deliver quality communications under pressureSuperior communication skills – a persuasive and articulate speaker, writer, and presenterAdept in CMS platforms, web authoring platforms, design, and studio programs and generally really good with computersProven ability to plan and manage projectsBachelor’s degree in marketing, communications, or similar experienceResponsibilitiesOversee a team of communications and marketing professionals who are responsible for the planning, development, and execution of competitive communications and marketing initiatives that raise the company profile and sustain its position as the employer of choice and service provider of choiceAs a trusted advisor, liaise with stakeholders across the Canadian and US organizations to provide prompt and exceptional service in four areas of scope: creative services, employee engagement, marketing, and public relations. Collaborate with these internal business units to develop content calendars, promotional opportunities, creative messaging, and contentPartner with internal and external clients to define business needs and objectives; craft appropriate communication strategies and identify appropriate tacticsPlan and direct the distribution of information, including the target audience, message, format, and structureManage over 40 social media channels, including content curation, paid advertising, scheduling, publication, sharing, and social partnerships. Analyze social engagement to inform future social marketing activities and pro-actively participate in the ideation and development of content and campaignsPrimary public relations contact and advisor. Respond to media inquiries, provide consultation, and write press releases, statements, and speaking pointsPromote employee engagement, awareness, and understanding by delivering materials that are innovative, informative, and consistent through multiple platforms, including the internal communications app (PWT InTouch), email, intranet, and social mediaResearch, develop, and execute region-specific marketing campaigns (recruitment, B2B, and B2C) through a variety of mediums, including print, digital (including Meta for Business and Google Ads), TV, and radioCollaborate with multiple stakeholders to manage a variety of projects, including innovation ventures, start-ups, and annual surveysProvide online customer and job candidate support by responding to inquiries and reviews on relevant platformsPlan, lead and report results for the yearly North America customer surveyFulfill creative services requests, which include presentations, advertisements, articles, newsletters, websites/website content, change management collateral, image/video, and email campaignsCrisis management and pre-emptive planning through the development of crisis communications plans and protocolsRespond promptly to all media requests, liaise with the business leader to provide information to the media when requestedDevelop key messages for internal and external use when requiredCopyedit, proofread, and revise communications; translate technical information into targeted communicationsBuild and adhere to operational and marketing budgetsProduce monthly reports to provide insight into CCoE activities and the business initiatives required to promote a healthy communications programStay informed of innovation and key trends to ensure efforts are innovative and forward-thinking; adopt new technologies that improve the timeliness, relevancy, accessibility, efficiency, and value of information sharedProvide communications expertise on organization-wide projects, exemplifying project management skillsManage departmental budget, including all expenditures for resources and campaignsIdentify areas for growth by recognizing new revenue opportunities for the organization