Director of Perfomance Marketing

About Athlete To Athlete:Athlete To Athlete is a fast-growing sports-tech startup connecting NCAA Division I athletes with the next generation of youth athletes. With 20,000+ athletes on the platform in under 3 years, we’re scaling quickly and looking to fuel our growth through best-in-class performance marketing. We're hiring a Director of Performance Marketing to lead paid acquisition and help us continue to exponentially scale. This is a senior role for a data-driven marketer who can manage large budgets on Meta, spin up new channels, lead the performance marketing team, and turn insights into strategies that drive measurable customer growth.The Role:As our Director of Performance Marketing, you’ll be responsible for driving new customer acquisition through Meta and additional paid channels. You will own the performance marketing roadmap, lead our performance marketing team, and work cross-functionally with sales to ensure customer acquisition targets are met. Your focus is on lowering CAC, scaling new customer growth, and building a martech foundation that supports long-term success.ResponsibilitiesLead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.)Build and execute a roadmap for channel expansion and profitable scaleDevelop and run structured testing frameworks (audiences, offers, landing pages, creative iterations)Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loopsCollaborate with Lifecycle Marketing on remarketing, nurture flows, and down-funnel optimizationWork cross-functionally with sales to align acquisition with lead quality and conversionHelp design and improve our martech and data tracking stack to ensure accurate CAC and customer reportingManage external vendors, agencies, or freelancers as needed to hit acquisition goalsRegularly report on performance, insights, and opportunities to the executive teamQualifications7+ years of experience in performance marketing with deep expertise in Meta AdsProven success scaling paid channels to 7-8 figures annually with profitable CACExperience spinning up new channels (TikTok, YouTube, Google, etc.) from zero to scaleExperience leading a performance marketing teamStrong analytical skills and ability to connect platform metrics to business outcomesComfort with martech, attribution, and reporting solutionsExcellent cross-functional collaborator and communicatorBackground in B2C lead generation strongly preferredExperience with parents/youth-focused markets or sports is a plusWhat Success Looks LikeConsistent improvement in CAC and growth in total new customers acquiredProfitable expansion of paid channels beyond MetaReliable testing cadence producing new creative, audience, and offer insightsClear visibility into performance through robust martech and reportingStrong collaboration across Creative, Lifecycle, and Sales functionsWhy Join A2AImpact: You’ll directly shape how we scale acquisition for a mission-driven startup.Ownership: Take charge of performance marketing strategy and execution.Growth: Expand channels and budgets with the freedom to test, learn, and scale.Culture: Scrappy, collaborative, ambitious team working on something meaningful.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.Athlete to Athlete is an equal opportunity employer. All applicants will be considered for employment regardless of race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, veteran or disability status.