Director Sales and Marketing

Xandar Kardian Inc. (www.xk.inc) is an industry leader in radar-based health monitoring solutions, providing cutting-edge technology to revolutionize patient care and facility management. Our innovative, FDA-cleared solutions utilize advanced radar sensors for continuous, contact-free monitoring of vital signs, helping healthcare providers, senior care facilities, and commercial buildings optimize safety, efficiency, and operational excellence.We are looking for a strategic and results-driven Director of Sales & Marketing to lead our sales team, drive revenue growth, and expand our market presence. This role is ideal for a dynamic leader with experience in B2B and/or B2C healthcare technology sales and a passion for leveraging data-driven strategies to optimize performance.Duties and responsibilities As a Director of Sales & Marketing, you will have the following primary duties and responsibilities:Sales Leadership & StrategyDevelop and execute a comprehensive sales and marketing strategy aligned with company goals.Lead, mentor, and manage the sales team, setting clear performance expectations and fostering a high-performance culture.Define and track Key Performance Indicators (KPIs) and milestones to measure success and optimize team performance.Identify and develop new business opportunities, partnerships, and key customer relationships.Drive revenue growth through strategic planning, market analysis, and execution.Marketing & Brand GrowthOversee the development of marketing campaigns, digital strategies, and brand positioning efforts.Collaborate with product teams to refine messaging and enhance product-market fit.Work with content and creative teams to develop impactful sales and marketing materials.Stay informed on industry trends, competitor activities, and emerging opportunities to keep Xandar Kardian at the forefront of innovation.CRM & Sales OperationsEnsure the effective use of Customer Relationship Management (CRM) tools (e.g., HubSpot, Microsoft CRM) to track leads, manage the sales pipeline, and enhance forecasting accuracy.Establish and optimize sales workflows and processes to improve efficiency and scalability.Leverage data and analytics to make informed decisions, optimize conversion rates, and improve customer acquisition strategies.Drive cross-functional collaboration between sales, marketing, and product teams to align goals and strategies.Qualifications8+ years of experience in sales, marketing, or business development, preferably in healthcare technology, B2B SaaS, or MedTech industries.Proven experience leading and scaling sales teams with a track record of exceeding revenue targets.Strong ability to set and track KPIs, analyze data, and optimize sales strategies.Expertise in CRM tools (Microsoft CRM, HubSpot, or equivalent) and sales automation technologies.Exceptional communication, negotiation, and relationship-building skills.Strategic thinker with a data-driven mindset and ability to execute at both tactical and strategic levels.Experience managing marketing initiatives, lead generation campaigns, and brand positioning strategies.Bachelor’s degree in Business, Marketing or a related field (MBA Preferred)Working Conditions Hybrid Work in Toronto Office or Remote.Occasional travel required within North America.Flexibility in working occasional non-traditional hours (including evenings, mornings and/or weekends) required. WHY JOIN XANDAR KARDIAN?Be part of a fast-growing, cutting-edge company making a real impact in healthcare and smart building solutions.Competitive salary with performance-based bonuses.Growth opportunities in a dynamic and innovative environment.Collaborative and mission-driven team culture.