E-Commerce & Performance Marketing Head

About the RoleWe’re looking for a data-driven, results-oriented leader to own our D2C growth.You’ll set strategy, manage campaigns, optimize funnels, and turn analytics into measurable outcomes.In peak seasons, launches, and drops, you’ll lead from the front — ensuring precision, agility, and consistency.Key ResponsibilitiesStrategy & GrowthOwn revenue, ROAS, CAC, and margin targets.Turn business goals into actionable growth plans.Balance brand building with short-term performance.Performance MarketingRun and scale campaigns across Meta, Google, and other platforms.Manage budgets across acquisition, remarketing, and retention.Partner with agencies and internal teams to deliver high ROI.Analytics & InsightsTrack and interpret key metrics (LTV, CTR, ROAS, ASP, conversion).Build dashboards in GA4, Data Studio, and Shopify.Identify gaps and drive efficiency improvements.Cross-Functional ExecutionCoordinate with creative, merchandising, and ops to align campaigns.Sync inventory, messaging, and spend for seamless execution.Conversion OptimizationImprove UX, product placement, and checkout flows.Lead A/B and CRO testing to increase conversions.Reporting & ForecastingPresent clear KPI reports and forecasts.Provide data-backed insights for faster decision-making.Operational ExcellenceStay hands-on during launches and festive peaks.Monitor performance daily and act quickly on insights.