Events Marketing Manager

We are seeking a highly experienced Marketing Manager with a strong background in Exhibitions and Events to lead the strategic planning, execution, and management of marketing campaigns. The ideal candidate will have deep expertise in developing marketing strategies, managing creative and PR suppliers, and driving impactful digital and social marketing initiatives that amplify event visibility and engagement.RequirementsKey Responsibilities Strategy & PlanningDevelop and execute integrated marketing strategies for exhibitions, conferences, and live eventsCreate comprehensive marketing calendars, campaign frameworks, and budget allocations aligned with business objectivesIdentify audience segments and develop targeted outreach strategies to maximize attendance and engagement Brand & Content ManagementOversee creative direction, ensuring alignment with brand tone, event identity, and business goalsManage content development across digital, print, and on-ground touchpoints, including websites, social media, and event collateralWork closely with internal teams and creative agencies to ensure consistent brand messaging and storytelling Agency & Vendor ManagementLead coordination with PR agencies, media partners, and creative design studiosSupervise all external partners (PR, design, social, media buying, and production) to deliver campaigns on time and within budgetNegotiate contracts and evaluate performance of external suppliers Public Relations & CommunicationsDevelop and manage PR strategies, press releases, and media engagement plansBuild strong relationships with media houses, journalists, and industry publications to maximize coverageOversee influencer collaborations and ensure positive brand reputation management Digital & Social MarketingLead digital campaigns across social media, Google, and email marketing platformsAnalyze campaign performance and implement data-driven optimizations to improve ROIWork with designers and motion teams to produce engaging social and video content Event Marketing & On-Ground PresencePlan and manage visitor acquisition campaigns for exhibitionsDrive strategic partnerships and cross-promotions with key stakeholders and sponsorsOversee marketing presence and experience during live eventsBenefitsKey Skills & CompetenciesProven experience in exhibition or event marketing (B2B & B2C) for major industry platformsStrong understanding of branding, creative communication, and digital media ecosystemsExpertise in strategic planning, budgeting, and stakeholder managementExcellent communication, negotiation, and presentation skillsAbility to lead cross-functional teams and deliver high-impact campaigns under tight timelinesQualificationsBachelor's degree in Marketing, Communications, or related field (Master's preferred)10+ years of experience in Marketing within Exhibitions, Events, or Experiential industriesProficiency in social media strategy, PR management, and campaign analytics tools