SEO & Google Ads Expert

We’re looking for an experienced and data-driven SEO & Google Ads Expert to help us grow our online presence and drive high-quality traffic that converts. You’ll be responsible for managing both organic search optimization and Google Ads campaigns, ensuring that our brand maintains strong visibility across search engines.The ideal candidate is a hands-on digital marketer with a deep understanding of search algorithms, keyword intent, and campaign optimization — someone who can balance creativity with analytics to deliver measurable results.Key ResponsibilitiesDevelop and implement SEO strategies to improve rankings, traffic, and conversions.Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, and Video).Conduct keyword research and competitor analysis to identify new opportunities.Optimize ad copy, landing pages, and bidding strategies for maximum ROI.Track, analyze, and report on SEO and PPC performance metrics.Manage monthly budgets and ensure efficient allocation of ad spend.Collaborate with content and design teams to ensure SEO best practices are followed across all digital assets.Stay current with Google algorithm updates, SEO trends, and advertising innovations.QualificationsBachelor’s degree in Marketing, Communications, or related field (or equivalent experience).3+ years of proven experience in SEO and Google Ads management.Proficiency with Google Ads, Google Analytics, Google Search Console, and keyword research tools (e.g., SEMrush, Ahrefs, Moz).Strong understanding of on-page, off-page, and technical SEO.Demonstrated success improving ROI and reducing CPA through data-driven optimizations.Excellent analytical, problem-solving, and communication skills.Preferred SkillsGoogle Ads and Google Analytics certifications.Experience with conversion rate optimization (CRO) and A/B testing.Familiarity with remarketing and audience targeting.Basic knowledge of HTML, CSS, and website CMS (e.g., WordPress, Shopify).What We OfferCompetitive compensation package.Flexible work environment (remote/hybrid).Ongoing professional development and certification support.Opportunity to make a measurable impact on company growth.