Search Engine Optimization & Paid Media Specialist

We are seeking a versatile Search Engine Optimization & Paid Media Specialist to manage and optimize both organic and paid search marketing campaigns. In this role, you’ll focus on driving traffic, increasing engagement, and maximizing ROI through SEO and PPC strategies.The ideal candidate is detail-oriented, analytical, and experienced in multi-channel search marketing, capable of managing campaigns end-to-end while collaborating with creative and content teams.Key ResponsibilitiesPlan, execute, and optimize SEO strategies to improve website rankings and organic traffic.Manage and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms.Conduct keyword research, competitor analysis, and audience targeting for SEO and PPC campaigns.Analyze campaign performance, generate reports, and provide actionable insights.Collaborate with content, web development, and creative teams to ensure campaigns align with business objectives and SEO best practices.Manage ad budgets, bidding strategies, and pacing to achieve performance goals.Monitor search engine algorithm updates and industry trends to keep campaigns current.Implement A/B testing for ad creatives and landing pages to maximize conversions.QualificationsBachelor’s degree in Marketing, Communications, or related field (or equivalent experience).2–4 years of experience managing SEO and paid search campaigns.Proficiency with Google Ads, Google Analytics, Google Search Console, and SEO/PPC tools (SEMrush, Ahrefs, Moz).Strong analytical and problem-solving skills, with the ability to turn data into actionable strategies.Excellent communication and collaboration skills to work across teams.Preferred SkillsGoogle Ads and Google Analytics certifications.Familiarity with CRO, A/B testing, and conversion tracking.Experience with multi-channel digital marketing campaigns, including paid social.Knowledge of CMS platforms (WordPress, Shopify) and basic HTML/CSS.What We OfferCompetitive salary with performance-based incentives.Flexible hybrid or remote work options.Opportunities for professional development, learning, and certification support.Collaborative, innovative, and results-driven work environment.