Field Campaign Activation Manager - For East-West Seed - Job ID: 1426343

East-West Seed is looking for Field Campaign Activation ManagerJob Description / ResponsibilityCampaign Planning & Execution Design and implement integrated field campaigns, activation and collaboration with sales and marketing teams.Develop seasonal and crop-specific promotional activation activities plan, programs aligned with brand and business priorities.Coordinate field events, demonstration plots, roadshows, crop shows, growers meeting, KOL and farmer meetings, engagement activities.Ensure timely and high-quality execution of all activation activities within the budget.Demand Generation & Brand VisibilityDrive structured brand communication at field level to enhance product visibility and preference.Partnering with sales to generate strong product pull and track impact on sales performance.Identify new opportunities for engagement with farmers, dealers, traders/collectors and influencers to expand brand reach.Stakeholder CollaborationWork closely with sales, product management, and digital marketing teams to ensure campaign alignment.Manage relationships with external agencies, vendors, and promotional partners.Train and guide field teams on campaign execution standards and brand communication.Monitoring & ReportingTrack campaign performance through KPIs (reach, engagement, sales uplift, ROI).Analyze outcomes and recommend improvements for future activations.Prepare reports and insights for management on campaign effectiveness and farmer response.Educational RequirementsBachelor/HonorsGraduate /Post Graduate in Agriculture/ Marketing from reputed institute/ university.Experience Requirements8 to 10 year(s)The applicants should have experience in the following business area(s):Multinational Companies,FarmingAdditional RequirementsOverall 8-10 years relevant experience.Record of driving successful on-ground campaigns or farmer engagement initiatives.Strong understanding of rural/agricultural marketing dynamics like seed/agrochemical.Able to communicate to employees at all levels in the organizationJob LocationAnywhere in Bangladesh