General Manager

General Manager – Brands Location: Bangalore (On-site) Function: Brand Strategy / P&L Management / E-commerce Experience: 12–20 Years About the Role We are looking for a commercially astute, high-impact leader to head our entire Brand Management function. As General Manager – Brands, you will own the vision, performance, and growth of a multi-brand portfolio across global (Amazon.com, Walmart, eBay) and Indian marketplaces (Flipkart, Myntra, Nykaa) as well as D2C channels. You will lead a team of Brand Managers and drive P&L performance, channel strategy, brand scaling, and crossfunctional execution. This is a CXO-track role for someone who thrives in ambiguity, scales aggressively, and aligns brand building with bottom-line ownership. Key Responsibilities Own the P&L for all brands across geographies — drive revenue, margin, and category expansion targets Lead and mentor a team of Brand Managers; review brand-level strategy, performance, and marketing ROI Define and implement GTM strategies to scale brands from 0 to 100 — via D2C, Amazon.com, and other global platforms Collaborate with Sourcing, Supply Chain, Creative, Digital Marketing, Catalog, and Operations to deliver best-in-class execution Lead channel diversification: identify marketplace opportunities (India & International), prioritize D2C profitability Partner with Product and Finance teams on pricing, forecasting, and inventory planning Regularly review brand health metrics (CVR, CTR, ROAS, ACOS, CM1, Sell-through) and drive corrective actions Oversee new brand incubation, launch playbooks, and lifecycle management Contribute to board-level strategy, investor updates, and market expansion roadmaps What We’re Looking For 12–20 years of leadership experience across e-commerce, brand management, or digital retail Proven track record of full P&L ownership (₹50 Cr+ annual turnover), team leadership, and 3-year+ brand tenure Deep familiarity with marketplaces (Amazon.com, Flipkart, Myntra, Walmart) and D2C execution Experience in scaling private label or owned brands in India and/or the US market Strong analytical decision-making: comfortable working with dashboards, data tools, and BI reports Exposure to international market dynamics and marketplace compliance (especially for US or EU) Preferred Experience Background in fast-paced e-commerce or D2C environments (aggregators, unicorn startups, MNCs) Strategic brand building with hands-on execution of campaigns, pricing, and positioning MBA or advanced degrees from Tier 1 institutions (IIMs, ISB, INSEAD, or similar) Experience in managing cross-border teams or distributed brand pods Who You Are A strategic thinker with a doer’s bias — able to toggle between vision and operations P&L-focused but brand-obsessed — understands margin math and storytelling equally well A team-builder who invests in capability and scale Comfortable in ambiguity and complexity; thrives in high-growth, founder-led ecosystems Data-driven, persuasive, and passionate about building brands that endure Perks & Benefits Medical insurance for self and dependents Performance-based annual increments up to 25% Executive education reimbursements for select global certifications (IIMs, ISB, HBS Online) Business travel opportunities (including US-based market visits for category expansion) Leadership coaching and participation in industry forums (e.g., TiE, Retail Association of India) Stock option eligibility for qualifying leadership hires