General Trade Retailer Marketing Manager

At Coca-Cola Europacific Aboitiz Philippines, we are driven by our purpose to Refresh the Philippines and Make a Difference – continuously leading the beverage industry with our Great People, Great Beverages, Great Execution, and Great Partners – Done Sustainably. As we continue to grow and shape the future, we are seeking passionate and innovative talents to join our team and make a difference with us.Our commitment to excellence has been recognized through numerous industry awards by the Top Employers Institute, HR Asia Awards, Asia-Pacific Stevie Awards, HR Excellence Awards, and the Quill awards – and we are committed to continuously innovate, push boundaries, and create positive lasting impact to our people, customers, and the communities we proudly serve.Role OverviewGeneral Trade Retailer Marketing Manager drives retailer marketing initiatives to accelerate sales-to-trade and support strategic channel development aligned with category priorities. They develop tailored PICOS/execution strategies, sell-in toolkits, and national initiatives aligned with category priorities. ResponsibilitiesChannel Development: Diagnose channel & area performance issues using data and market insights & identify levers to drive performanceDevelop and implement tailored strategies for critical territories, area turnaround plansTactics creationVolume, budget, CTS buildPOSM/materials briefingIAP & sell-in deck creationSales toolkit completionStakeholder coordinationCreate business continuity plans to ensure resilience during market disruptions or crisesClosely collaborate with CU leadership & other commercial functions to improve availability, visibility, and conversion in priority areas & service modelsMonitor implementation and proactively identify risks and adjust strategies & tactics as needed to maintain effectivenessConduct post-mortems and share learnings to refine future strategiesEmerging Channels & Category Growth Acceleration: Lead the accelerated development of emerging channels -Analyze market trends and shopper behavior to identify and prioritize high-growth potential channels for accelerated growth -Define the new channel’s role within the broader commercial strategy -Continuously refine channel definitions and segmentation in response to key trendsLead the accelerated development of high-growth potential categories -Collaborate closely with Categories for category growth priorities -Support category strategies and launches with channel-specific BTL initiatives -Align growth strategies with brand objectives, category priorities, and commercial targets -Define the category’s role within general tradeProgram Planning:Assess initiative scalability and transition readiness, determine if a project should evolve into a business-as-usual program, and lead its smooth integration into ongoing operationsCompany SocialsReach us through our social media pages!LinkedIn: https://www.linkedin.com/company/coca_cola_europacific_aboitiz_philippines/Facebook: https://www.facebook.com/cocacolaphcareersInstagram: https://www.instagram.com/cocacolaphcareers/Thrive with us at Coca-Cola Europacific Aboitiz Philippines and be part of a company that is dedicated to delivering refreshing moments with its diverse and inclusive workforce. Because at CCEAP, your individuality is celebrated, your voice is heard, and your contributions are valued.CCEAP is proud to be an equal opportunity employer. We are committed to fostering an inclusive workplace where all individuals, regardless of race, color, religion, gender, sexual orientation, gender identity, age, disability, are treated with respect and have equal opportunities to grow and succeed. We believe that diverse teams lead to stronger ideas and better outcomes, and we are dedicated to ensuring a fair and equitable environment for all our employees.Together, we can create great moments and make a meaningful impact on the lives of millions. Apply today and let's refresh the world together!