Gojek - Food Mass Market Senior Business Analyst

About The RoleAs our Food Mass Market Senior Business Analyst, you’ll drive strategic and analytical initiatives to grow GoFood’s Mass Market segment. You’ll combine business understanding, user behavior insights, and experimentation to identify opportunities, run targeted campaigns, and scale solutions that strengthen user engagement and increase overall product performance.What Will You DoDiscover growth opportunities in business metrics and customer metrics by exploring business data, transaction data, customer activity within apps and actual customer insightsDrive actionable insights recommendations such as making funnel conversion analysis, cohort analysis, long-term trends, user segmentation, etc.Identify the business need and generate hypothesis based on business need to design & run experimentsBuild predictive models or clustering models to improve consumer targeting intervention effectivenessAbility to integrate qualitative data (user interviews, surveys, and behavioral research) alongside quantitative analysis to enhance EDA, refine hypothesis testing, and identify friction points to improve customer experience and business strategiesCreate and manage dashboards and data pipelines to monitor metrics to measure business performanceWorking closely with the business team and other data teams (Data Engineer, Data Science) to implement data solutions. What Will You NeedMinimum of 5 years of working experience in pricing, revenue management, or analytics. Preferrable from consulting or tech companyHas end to end the problem-solving mindset that can work well with stakeholdersComfortable analyzing large amounts of raw data and able to communicate the insights to a wider audienceHaving capability in SQLA proactive team-player who can work under pressure and tight deadlinesStrong project management skills to manage complex projects and to prioritize and effectively collaborate with multiple internal and external stakeholders Open to acquiring new skills and taking on diverse projectsAbout The TeamMeet the team behind GoFood’s rapid growth — supporting hundreds of millions of transactions each month across Indonesia. We help strengthen the business by identifying the right recommendations and promotions tailored to user needs. Whether it’s suggesting the perfect late-night snack or surfacing nearby deals, we focus on delivering product value through data-driven insights and targeted marketing solutions.The GoFood Growth pod is a diverse group of 50+ problem solvers across analytics, product, marketing, and operations. You’ll collaborate with teams across Gojek and be part of a community that loves learning, experimenting, and (of course) discovering new food spots together. We’re also doubling down on automation and machine learning to scale our impact even further.About GoTo GroupGoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.About GojekGojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.About GoTo FinancialGoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.