Graphic Designer – Ski Startup

Graphic Designer & Illustrator – Winter Sports Brand EcosystemRemote | North America (Canada/U.S.), LATAM, or EuropeContract: 4–8 Week Pilot (Part-time or Flexible)Deferred Compensation + Potential Equity/BonusApply at jobs@snowgroup.ca with:A short intro and why this role excites youLink(s) to your portfolio or recent work (Figma preferred)Your availability, location, and preferred weekly hoursAbout Snowgroup🌐 snowgroup.caSnowgroup is building the first full-stack digital ecosystem for winter sports travel — powering how 150M+ skiers and snowboarders plan, book, and experience the mountains.Our platform brings together:Reservewinter – a multi-mountain travel marketplace for passes, rentals, lodgingSnowclub – a social commerce hub for group travel, resale, and local vendorsSnowbus – our transportation wedge that powers group trips and funnel growthWe’ve already seen $2M+ in organic traction and are now preparing for a high-growth season with a live raise, product relaunch, and vendor expansion across multiple mountains.We’re looking for a Graphic Designer & Illustrator who lives and breathes visual culture – someone who can translate ski/snow/ice/extreme sports energy into a cohesive brand system, illustrations, icons, avatars, and marketing collateral across our ecosystem.The RoleThis is a hands-on design and illustration role, not a generic “brand refresh” exercise. You’ll help us grow up our visual identity while keeping the rebellious, independent-mountain vibe intact.You’ll work directly with the founder, marketing, and product teams to:Evolve the Snowgroup visual language (logo usage, color, type, layout)Create illustration styles, avatars, and iconography that feel native to ski/snow cultureBuild consistent collateral across decks, web, social, and campaignsSupport product teams with on-brand assets inside FigmaIf you get excited by the idea of designing the visual world of winter travel — from investor decks and crowdfunding campaigns to social content, vendor one-pagers, and in-product visuals — this is your playground.What You’ll DoEvolve and formalize our core brand systemRefine color, typography, grids, and visual rules across Snowgroup, Snowbus, Reservewinter, and SnowclubHelp define how the ecosystem hangs together visually while preserving each brand’s personalityCreate original illustrations & avatarsDesign character/participant avatars, badges, and scene illustrations (riders, mountains, buses, village life, après, etc.)Develop a scalable illustration style that works across web, product, and socialBuild iconography & micro-brand assetsDesign icon sets for features, sports, trip types, and vendor categoriesCreate patterns, stickers, patches, and graphical elements we can reuse across channelsDesign collateral & campaignsSupport pitch decks, one-pagers, investor materials, and crowdfunding campaignsCreate social and email graphics, simple motion-ready storyboards, and campaign conceptsWork inside Figma with product & marketingOrganize brand components, libraries, and visual tokens in FigmaCollaborate with UI/UX designers so product surfaces feel consistent with the brandContribute to culture & storytellingInject the feel of real mountain culture: indie resorts, group trips, park kids, road trips, and powder daysHelp us visually express our “why” — not just decorate our “what”What We’re Looking For3–6+ years of graphic design / illustration experience (agency, in-house, or freelance)A portfolio that shows:Strong brand systems (consistency across multiple touchpoints)Illustration and iconography (ideally character or scene work)Clear understanding of layout, hierarchy, and typographyFluent in Figma for brand systems, components, and handoff — or willing to shift your workflow there quicklyComfort working across pitch decks, web/social assets, and product-adjacent visualsAbility to move fast, iterate, and ship in a startup environment (you’re okay with WIP and learning in public)Big plus if you have:Experience with sports, lifestyle, or youth culture brandsFamiliarity with basic motion thinking (designing with animation in mind, even if you don’t animate yourself)Love for skiing, snowboarding, mountain towns, or action sports in generalWe care more about taste, adaptability, and cultural fit than perfect titles. If your work feels like it belongs on a lift tower sticker, in a pitch deck, and in a product UI — we want to see it.Engagement Details4–8 week pilot (part-time or flexible hours)Deferred compensation, with potential equity or bonus post-raiseRemote and async-friendly — we work across time zonesCollaborate directly with the founder + marketing + product teamsStart date: ASAP📩 Apply NowEmail jobs@snowgroup.ca with:A short intro and why this role excites youLink(s) to your portfolio or recent work (Figma preferred)Your availability, location, and preferred weekly hoursIf it’s a fit, we’ll move quickly — we’ve got a lot of mountains to make look good. 🏔️✨