Group Marketing Manager

The Group Marketing Manager is responsible for developing, establishing and maintaining marketing strategies to meet organizational objectives. To effectively manage the marketing, advertising and promotional activities of the organization.RESPONSIBILITIES INCLUDE BUT NOT LIMITED TO THE FOLLOWING:Marketing & PR ResponsibilitiesPlanning and administering the marketing budget of the organization.Creating, maintaining and executing an annual marketing calendar for all the brands in consultation with the brand team and the principalsEnsuring all activities are executed in alignment with the promotional calendar across all brands.Planning and executing programs, campaigns, and activities to promote the company’s brands.Contributing to the development and implementation of the company’s public relations strategy and brand positioning across all business sectors.Promoting products and services through targeted advertising campaigns, offers, and discounts to attract and retain customers.Developing and managing a marketing database including client data, mailing lists, promotional history, and access to reporting tools.Meeting with print media representatives to build a strong media network.Coordinating with mall management for promotional participation and advertising opportunities.Managing all in-store signage and promotional displays.Liaising and networking with colleagues, suppliers, and brand principals regarding daily marketing activities.Sourcing advertising opportunities and placing ads in press (local, regional, national, and specialized publications) and on radio.Overseeing the production of marketing materials including leaflets, posters, flyers, newsletters, and e-newsletters.Sending SMS and email campaigns to customer databases during promotions.Organizing and attending events such as conferences, seminars, exhibitions, receptions, and press days.Developing PR strategies, writing press releases, and building strong media relations.Online & Digital MarketingPlanning, managing, and optimizing digital marketing campaigns across platforms (Google Ads, Meta, etc.) to maximize ROI and brand visibility.Overseeing content strategy, creation, and scheduling for all social media platforms (Instagram, LinkedIn, etc.).Managing the company’s websites and e-commerce platforms, ensuring up-to-date content, SEO optimization, and smooth user experience.Executing and tracking performance of email marketing campaigns.Monitoring digital analytics tools (e.g., Google Analytics, Meta Insights) to evaluate campaign performance and adjust strategies accordingly.Implementing and overseeing SEO and SEM strategies to increase website traffic and improve search engine rankings.Managing influencer marketing collaborations, digital partnerships, and affiliate marketing programs.Ensuring consistent brand messaging across all online channels.Engaging with online communities and responding to customer inquiries, feedback, and reviews in a timely and brand-appropriate manner.Staying updated with emerging online marketing trends and tools to ensure competitive advantage in the digital space.KNOWLEDGE, SKILLS AND EXPERIENCE:Expected Years of Experience7-8 years of relevant work experience in the PR/Marketing field with at least 2 years of managerial experience. Retail experience preferred.Expected Educational QualificationMaster’s degree in Media/ Business communication/ Marketing is preferred.REQUIRED BEHAVIOURAL COMPETENCIES:Strong leadership skills.Excellent written and oral communication skills.Excellent interpersonal skills.Ability to present ideas in business-friendly and user-friendly language.Highly self-motivated and directed.Keen attention to detail.Proven analytical, evaluative, and problem-solving abilities.Ability to effectively prioritize and execute tasks in a high-pressure environment.Exceptional customer service orientation.Extensive experience working in a team-oriented, collaborative environment