Head of Marketing

Head of Marketing - B2B SaaSDubaiRole OverviewMy client is seeking a Head of Marketing to lead all marketing strategy, brand development, campaign execution, performance marketing, and budget management. This role will guide a growing team and shape the company’s position as a leading solution within its target industries.Key ResponsibilitiesLead the development of the company’s brand identity and positioning.Create and implement strategic marketing plans, including promotional calendars, product/service launches, and major campaigns.Develop innovative approaches to expand market share and drive brand visibility.Build and manage annual marketing budgets.Oversee advertising, PR, social media, and event initiatives to strengthen brand presence.Negotiate with media and external partners to secure favourable contracts.Collaborate closely with sales, product, customer success, and PR teams to align all brand activities.Manage agencies, freelancers, and external suppliers.Lead, mentor, and grow the marketing team.Oversee all digital channels, including the company website, ensuring strong performance reporting.Build and optimise performance marketing strategies to drive measurable results.Qualifications & Experience8+ years in a marketing management role with direct team leadership.Strong experience in B2B marketing; SaaS experience preferred.Start-up or high-growth environment experience is an advantage.Proven track record in data-driven decision making and performance reporting at leadership level.Experience developing and executing brand strategy beyond design elements.Confident managing key stakeholder relationships internally and externally.Highly motivated, goal-oriented, and proactive.Demonstrated interest or experience in the FinTech sector is a strong plus.Bachelor’s or postgraduate degree in Marketing, Communications, Business, or a related field.Core CompetenciesCreative and strategic thinkingStrong understanding of trends, culture, and brand relevanceExcellent communication and cross-functional collaborationAnalytical mindset with financial and performance management capabilityResults-oriented with a focus on commercial impactStrong leadership and people development skills