PR and Event Specialist

As the PR & Event Manager at Meta Earth, you will lead the company’s external communications and global event strategy to elevate brand visibility in the Web3 ecosystem. You’ll oversee a team managing PR campaigns, media relations, and event activations—bridging communication between global and Chinese-speaking stakeholders to ensure Meta Earth’s message resonates across regions.Key Responsibilities: 1) Develop and Execute PR and Event Roadmap:Create and implement a comprehensive PR and event strategy to increase Meta Earth’s brand visibility and credibility globally.Identify key events, partnerships, and campaigns to maximize brand exposure in the Web3 industry.Set measurable objectives and timelines for PR and event initiatives.2) Manage PR and Event Teams:Lead and coordinate PR and event teams to ensure smooth execution of campaigns and activities.Provide guidance and support to team members on messaging, media outreach, and event logistics.Foster collaboration across teams to maintain consistency in communications and brand representation.3) Plan and Oversee Participation in Major Blockchain Events:Organize Meta Earth’s presence at global industry events such as Token2049, Consensus, and other key conferences.Manage sponsorship opportunities, booth setups, speaking engagements, and side events.Coordinate event logistics, promotional materials, and media coverage to maximize ROI.4) Build and Maintain Media and Partner Relationships:Develop strong relationships with journalists, influencers, and ecosystem partners in both English and Chinese-speaking markets.Serve as the primary contact for media inquiries and partnership opportunities.Identify and leverage opportunities for co-marketing, interviews, and brand amplification.5) Write and Distribute Press Releases and Brand Statements: Draft high-quality press releases, media kits, and official brand statements for both global and regional announcements. Ensure all materials maintain a consistent brand voice and align with Meta Earth’s communication strategy. Coordinate with internal teams (content, social, and design) to gather accurate information and approvals.6) Collaborate with Content, Social, and Design Teams:Work closely with content, social media, and design teams to ensure PR and event messaging is aligned with Meta Earth’s overall brand strategy.Provide guidance on messaging, visuals, and campaign concepts to maintain a cohesive brand identity.Coordinate cross-functional efforts to ensure timely delivery of assets for events, campaigns, and announcements.Review and approve materials to ensure accuracy, consistency, and adherence to brand guidelines.7) Monitor PR Performance and Event ROI:Track and analyze key PR metrics, including media coverage, mentions, engagement, and reach.Measure event performance and ROI, including attendance, sponsorship impact, and audience feedback.Evaluate the effectiveness of campaigns and PR initiatives against set objectives.Prepare detailed reports and dashboards summarizing insights, trends, and actionable recommendations.Required Skills & Qualifications:A Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, Business Administration, International Relations, or a related field is required.3+ years of experience in PR, communications, or event management, ideally in the Web3, tech, or fintech sectors.Bilingual fluency in English and Chinese (Mandarin)—ability to manage cross-regional communication effectively.Proven success in organizing international events and managing media relations.Strong understanding of Web3 trends, community culture, and influencer ecosystems.Excellent organizational, communication, and project management skills.Comfortable working in a fast-paced, globally distributed environment. Why Join Meta Earth?Mission-driven team working on UBI, digital sovereignty, and sustainability.Collaborative, hybrid working environment with global reach.Opportunity to be at the forefront of decentralized identification infrastructure innovation.