Head of B2B Marketing

ABOUT USHere at IPRoyal, we provide data mining infrastructure for startups and well-established corporations all over the world. Our team works around the clock to deliver the most effective solutions and services, creating tremendous value for our clients and streamlining their operations. Our engineers do miracles with publicly available data. The solutions we develop are cost-effective, reliable, and easy to use, giving our clients a first-class experience that grows along with them.ABOUT THE ROLEWe’re a bootstrapped, founder-led company entering an aggressive growth chapter — investing heavily in building a world-class B2B engine on top of a product already trusted by thousands of organizations worldwide. Over the past six months, we’ve started laying the foundations of our enterprise GTM motion and have already landed multiple Fortune 1000 customers.Now we’re hiring the marketing leader who will take this early foundation and scale it into a predictable, high-performing demand engine. As Head of B2B Marketing, you’ll own pipeline creation and acceleration across our top ICPs — including data intelligence, scraping, cybersecurity, fintech, analytics, and e-commerce. You’ll architect our demand programs, run multi-channel campaigns, launch our webinar engine, stand up enterprise nurture, and build the first version of our B2B marketing stack.You’ll partner directly with the CMO and collaborate tightly with Sales to ensure campaigns convert into real revenue. This is a hands-on, high-ownership, player-coach role at a pivotal moment in the company’s B2B expansion. If you want to build the engine — not inherit one — this is that kind of opportunity.WHAT YOU’LL DOOwn Pipeline Generation & AccelerationFull ownership of pipeline targets across our highest-value ICPs.Plan and execute programs that warm up key accounts, educate buyers, and accelerate deals through the funnel.Own campaign experimentation, reporting cadence, and attribution modeling.Build the Demand Engine from the Ground UpLaunch the first version of our enterprise nurture system.Run the first webinars and develop a repeatable content distribution program.Execute Tier-1 ICP campaigns informed by persona insights and market signals.Architect Our B2B Marketing StackImplement and optimize a modern stack which currently includes Dealfront, Apollo, Sales Navigator, and Iterable.Define processes for account intelligence, signals routing, and campaign attribution.Run Multi-Channel Campaigns with Clear ROIExecute targeted campaigns across LinkedIn, email, content syndication, events, and community channels.Develop industry-specific playbooks and vertical narratives that resonate with technical and data-heavy buyers.Partner Closely with Sales and Product TeamsAlign with SDRs and AEs on messaging, targeting, sequencing, and priority accounts.Ensure Sales receives campaign insights, context, and actionable enablement when needed.Collaborate with Product and Product Marketing counterparts on positioning, ICP definitions, value messaging, and team enablement.Operate as a Player-CoachExecute while setting clear strategy, standards, and expectations for the rest of the teamBring structure, predictability, and clarity to the B2B marketing rhythm.WHAT WE ARE LOOKING FOR5+ years in B2B marketing with a strong focus on demand generation, campaigns, and pipeline impact, with at least 2+ years in management.Proven experience building or meaningfully scaling at least one high-performing channel.Strong project management skills across cross-functional workstreams.Analytical, curious, and comfortable operating in high-velocity environments with ambiguity.A natural builder: hands-on, high-agency, ambitious, and fast-learning.Excellent communicator who aligns stakeholders and brings clarity.Skilled at using AI tools to accelerate throughput.Fluent English (Lithuanian is a bonus).Bonus: Experience with technical or data-heavy buyers.SUCCESS IN THE FIRST 90 DAYSStart generating B2B pipeline while building longer-term foundationsLaunch the first multi-channel marketing campaign to Territory AccountsDeliver first enterprise webinars that generate meaningful engagementStand up our first enterprise nurture systemImplement the early B2B marketing tech stackEstablish a consistent monthly pipeline and campaign rhythm.WHAT WE OFFERReal Impact: You’ll build the core systems, channels, and playbooks that shape our B2B trajectory for years.High Ownership: A leadership role with direct pipeline accountability, decision-making autonomy, and executive visibility.Mentorship & Collaboration: Work directly with the CMO and partner closely with Sales, Product, and Leadership.Resources to Win: Budgets for tools, paid acquisition, creative, and professional growth — plus additional support for new work equipment, healthcare needs, and other essentials.Exclusive Perks: Enjoy a range of benefits, from snacks and performance bonuses to team workations and special company experiences.A Culture Built for Builders: Fast decisions, low bureaucracy, clarity, and trust.Competitive Compensation: We offer a competitive compensation package designed to reflect the seniority and impact of this role.