STATION F

HEAD OF B2B MARKETING

Posted: 7 minutes ago

Job Description

AboutWe help consumers shop smarter. Our ambition is to revolutionize the way people shop, empowering them to find what they need, make informed purchasing decisions, and save money.Joko is a tech company founded in Paris. Our team of over 75 talents is international and spread across offices in Paris, Barcelona and New York, or working remotely.As a certified B Corporation, we are committed to making a difference in the lives of the communities we serve, including the 4 million consumers already using Joko to save money every day at over 7,000 merchants.Over the years, we have quickly expanded our value proposition to enable consumers to make smarter shopping decisions through many features: cash back, buy now and pay later, automatic coupons, price drop alerts, carbon footprint tracking, and more. Today, we are dedicating significant resources to developing an AI-powered assistant that helps users find the right product based on their criteria for price, quality, or environmental impact from the global e-commerce catalog.After reaching profitability in our core market, we are now expanding internationally with a primary focus on the US.It’s still day 1; come build the future of shopping with us!Job DescriptionAt Joko, we help consumers shop smarter. Our mission is to revolutionize shopping, empowering people to find what they need, make informed decisions, and save money.Founded in Paris, Joko is a tech company and certified B Corp with over 80 talents across Paris, Barcelona, and New York (and beyond). More than 5 million users already save money every day at 10,000+ merchants with Joko.From cashback and automatic coupons to price alerts and carbon tracking, we keep expanding our products to make shopping smarter. We’re now building an AI-powered shopping assistant to help users find the best products by price, quality, and impact.Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US.It’s still day 1, come build the future of shopping with us!✨ Our Marketing TeamNo one is more creative and data-driven than this team - they have the best of both worlds!The Marketing team’s main mission is to get our product into the hands and hearts of millions of users around the world.The User Growth department builds innovative ideas to conquer markets, attract, and retain users.The Brand & Communication department strives to create Joko’s vision for the long term and builds a connection with all its users.The Campaign & Merchandising department drives our Joko Business-to-Consumer campaign calendar and enhances the customer shopping experience across our merchandising assets.The B2B Marketing department positions Joko as the top partner for retailers’ marketing teams, and aims to build the most desired employer brand possible.Led by Isa, our CMO, they are constantly innovating to take our business to new heights.🎯 What You Will DoAs the Head of B2B Marketing, you'll report directly to the CMO and work hand in hand with business line owners. You'll be responsible for building, running, and improving Joko's B2B marketing engine.Your goal: make Joko the most trusted marketing partner for retailers by generating qualified leads, supporting Sales and Account Management, and amplifying our visibility in the market.You’ll be both a builder and an operator, hands-on across content, campaigns, and enablement, while creating the foundations for a growing B2B Marketing team.Your ResponsibilitiesDevelop and implement Joko's B2B Marketing Growth engine to position Joko as a leading player in the retail ecosystem and attract and retain the biggest merchants on our platform in France and the US, leveraging AI, innovative ideas, and new technologies to scale impact.Collaborate closely with Sales and Account Management teams to ensure seamless alignment and communication across all marketing initiatives.Build and deliver impactful marketing assets and account-based marketing tactics that convert, from pitch decks and case studies to market studies, newsletters, and website management.Elevate Joko’s presence in the market through event strategy by creating and executing owned events, as well as managing participation in third-party events such as 1to1 Monaco, Biarritz and international events.Lead and grow a high-performing team: manage, mentor, and support current and future B2B marketing teammates.Track and analyze key B2B marketing KPIs, using insights to continuously drive lead generation and deal acceleration.🛠 Preferred ExperienceExperience: 8–10 years in B2B marketing, ideally in tech or retail.You have experience scaling a B2B marketing machine from early stage to success.Execution-driven: You focus on impact, not buzzwords. You turn ideas into measurable actions.Hands-on with growth levers: CRM, website, market studies are part of your daily toolkit. You’re a doer and not afraid to get things done yourself when your team needs it.Content-first mindset: You know how to tell powerful stories from data and turn them into assets that win deals.AI: You use AI daily and know how to scale operations through automations and agents.Mindset: You’re curious, daring, and love testing new things (no fear of failure).Team player: You’re comfortable leading projects across Sales, AM, and Product.Languages: Fluent in French and English, both written and spoken.Location: You're based in Paris to organize events and lead discussions with partners, but you're eligible for our remote and work-from-anywhere perks.💎 Our perksAt Joko, we believe that flexibility and trust are essential. Our work environment reflects this through:Flexible remote: If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space.Work from anywhere: Want to spend a month in Italy while working? Full-time employees can work from most countries in the world for up to 3 months per year → full-time onlyOn top of that, we offer plenty of perks (some for everyone, others only for full-time positions):A budget for remote work equipmentA Swile card for meals (if you are based in France)Frequent team events and in-person gatherings every quarter 🎉Premium health insurance (Alan Blue, in France) → full-time onlyA ClassPass subscription to stay in shape wherever you are → full-time only…and much more, check the full list here!🤝 Our hiring processIntro call: Quick screening with the Hiring Manager or a recruiter.Step 1 – Team interview (45 min): Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from other teams).Step 2 – Role-specific assessmentsFor non-tech roles: Take-home case study followed by a 45 min debrief. We assess both your output and how you think in real time. The exercise will be relevant to the role (e.g. analysis, strategy, or process design).For tech roles: Live technical interviews:Coding interview + System design interviewFor research internships, an additional round may involve analyzing and presenting a research paperStep 3 – Founders interview (45 min): Conversation with two of our founders.References: Up to five calls with former colleagues or managers.☕ You may also be invited for coffee with team members to get a feel for our culture.Additional InformationContract Type: Full-TimeLocation: Paris Possible partial remote

Job Application Tips

  • Tailor your resume to highlight relevant experience for this position
  • Write a compelling cover letter that addresses the specific requirements
  • Research the company culture and values before applying
  • Prepare examples of your work that demonstrate your skills
  • Follow up on your application after a reasonable time period

You May Also Be Interested In