Head of Brand & Consumer Touchpoint, HT

About the roleBrand Strategy Alignment & ExecutionEnsure alignment of the marketing and commercial strategy with the CEO of the Sales Area and local Managing Director and drive the execution of brand-related initiatives within the Sales Area.Drive brand positioning, storytelling, and market presence to strengthen brand equity and consumer preference by aligning and sharing knowledge with Global BrandsConsumer Experience & Touchpoint ExcellenceLead shopper marketing excellence and ensure perfect punch across touch points.Drive a seamless end-to-end consumer experience across the full purchase journey, including online and offline channels, customer service touchpoints, and retail environmentsEnsure consistency and alignment of consumer experience across all brand touchpoints, in line with business and marketing objectives and Global Brand CoE teams.Marketing Leadership & Business IntegrationLead the planning and implementation of marketing initiatives that support both brand development and commercial growth.Monitor key performance indicators including brand awareness, engagement, and conversion.Budget & Resource ManagementTake overall responsibility for the marketing budget within the Sales Area, ensuring effective allocation and utilization of resources.Work closely with sales and product teams to drive aligned execution.Support innovation, digital transformation, and new consumer engagement initiatives.Functional LeadershipLead and develop the consumer and marketing teams across Hong Kong and Taiwan.Work closely with sales, product, digital, and regional teams to drive aligned execution.Support innovation, digital transformation, and new consumer engagement initiatives. Requirements:10–15 years of progressive experience in brand management, marketing, or consumer experience roles within consumer-facing industries such as FMCG, retail, technology, or lifestyle.Minimum 5 years of senior leadership experience leading brand strategy, marketing operations, and cross-functional teams.Proven experience managing brand strategy in both Hong Kong and Taiwan, or multi-markets experience. Demonstration of appreciation of multi-culture and market dynamics is appreciated.Demonstrated track record in building and strengthening brand equity, positioning, and consumer perception through effective marketing and communication strategies. Solid experience in designing and managing omnichannel consumer experiences across digital, physical, and experiential touchpoints. Understanding of brand management software, content management systems (CMS), digital analytics platforms (e.g., Google Analytics, Adobe Analytics is a plus); and appreciation of emerging technologies such as AI in marketing and consumer engagement.Experience in cross-function like sales, shopper or trade marketing role will be an advantage.Strong leadership, stakeholder management, and communication skills, with the ability to collaborate across regional and global teams.We offer competitive remuneration package including 13th-month salary, performance bonus, 20-day annual leave plus other grant leave for family role, life and accident insurance coverage, generous medical and dental coverage, staff purchase privileges in addition to a 5-day work week to the right candidate. PLEASE APPLY to BSH Home Appliances Limited by sending your full resume with present & expected salary and available commencement date via "APPLY NOW". All information provided will be treated in strict confidence and used for recruitment purposes only.