Head of CRO

About the role:We’re looking for a Head of CRO who is obsessed with conversions, user behavior, and revenue per visitor. You’ll be our go-to for running rigorous CRO and Landing Page experiments across our portfolio of 80+ e-commerce brands and building high-converting, no-code landing pages using tools like PageDeck or similar.You’ll own the full CRO lifecycle, from hypotheses to A/B testing, to implementation and insights. You’ll work closely with our performance marketers, creative strategists, and brand owners to extract every possible dollar from existing traffic.About us:BM Digital is a leading growth marketing agency built to help e-commerce brands scale profitably and predictably. We partner with high-growth DTC companies to drive customer acquisition through influencer marketing and conversion-optimized creative.With a team of 70+ growth operators, analysts, and creatives, we manage over 80,000 creator partnerships monthly and oversee $200M+ in annual media spend across Meta, TikTok and Google. Our campaigns are rooted in creative testing frameworks, full-funnel analytics, and a bias toward action.We’re not just an agency - we’re a growth partner. We foster a culture of ownership, curiosity, and creative rigor - where top performers can do their best work and see the direct impact of what they build.Responsibilities:Run and analyze CRO tests across dozens of DTC brands, focusing on metrics like CVR, AOV, bounce rate, and revenue per sessionBuild landing pages using no-code tools (e.g. PageDeck) that convert like crazyDevelop experiment roadmaps and testing hypotheses based on data and user behavior (heatmaps, GA4, Hotjar, etc)Audit existing landing pages and checkouts for friction points, design flaws, and UX gapsCollaborate with media buyers and creative strategists to match funnels with ad angles, hooks, and offersDocument and share learnings across accounts to create a compounding impact on our entire portfolioBenchmark and reverse-engineer best-in-class e-commerce flows and bring innovation to every client funnelIdeal candidate profile3–5+ years of CRO experience in a high-growth eCommerce or performance marketing environmentFluent in no-code toolsDeep understanding of user psychology, funnel mechanics, and mobile-first UXStrong analytical skills—comfortable reading and interpreting data from GA4, Shopify, Meta, and heatmap toolsExceptional communication and documentation skillsA testing mindset: you love running experiments and figuring out what actually worksComfortable working across multiple accounts at once (we move fast)Compensation:$50K—$150K USD total compensation annually, depending on location. This includes base, performance bonus, and equity packageLocation:All of our team is working completely remotely. We’ll make sure your working experience is as comfortable as possible!Powered by JazzHRjkC8Y8JmSC