Head of Digital Marketing, JP eCommerce

We are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.Employer:Lenovo Japan, LLCWork location:Akihabara UDX (Tokyo),A hybrid work model combining on-site and remote workSmoking:Not allowed in the office, but smoking room is available in 5th floor of Akihabara UDXEmployment condition:Permanent Staff (Probation period: 6 months)Expected salary:Depending on the current salary and experience, we would make our decisionWorking hours:9:00-17:45 (Rest time: 1 hour (12:00-13:00))Holidays:Saturday, Sunday, national holidays, year-end holiday, established anniversary day, special holiday, and compensatory holidaySocial insurance and benefits:Comprised of Pension, Health, Unemployment and Worker's Accident Compensation, Defined-contribution pension, property accumulation savings, Lenovo employee group life insurance, etc.Organization Overview Division: Japan eCommerce (Lenovo Direct Sales Business Division) Reporting Line: Director, Japan eComm Consumer Commercial SMB   Dotted line: General Manager APJ eCommerce Team Size: Approx. 5 direct reports Key Partner Teams: Online Sales, Telesales, Product, Operations Cross-Functional Collaboration: Brand Marketing, Finance, Product Category Teams Organization Size: ~70 full-time employees + 100+ contractors/partnersRole Mission ContextLenovo is a ¥8.7 trillion / US$57B global technology leader. In addition to its dominant position in the PC market, the company is aggressively expanding into AI-powered devices, infrastructure, software, and services.Japan is the largest eCommerce market in APAC and accounts for over half of Lenovo’s APAC online revenue. Historically, the business has grown rapidly with a performance-driven / lower-funnel marketing model. Going forward, Lenovo Japan is shifting toward a full-funnel, experience-driven growth strategy — evolving from “driving transactions” to inspiring customers to want to buy.This role serves as the strategic CMO-equivalent for Lenovo Japan’s direct-to-consumer eCommerce business, acting as the central leader driving digital growth and customer acquisition for the market— responsible for defining and executing the digital marketing strategy that drives both short-term sales and long-term brand/customer value.We are seeking a game-changing digital marketing leader who can drive business growth through data-driven decision making, cross-functional influence, and team leadership.Key Responsibilities eCommerce Marketing Strategy Execution Own demand generation, acquisition, and lifecycle marketing across B2C and SMB sectors Lead full-funnel integrated marketing (performance ads, SEO/SEM, social, content, events, media/alliances, etc.) Drive measurability and optimization via marketing automation and analytics platforms Design customer-journey-led initiatives to improve conversion, retention, and long-term CLV Strategic Partner Co-Marketing Co-lead strategic marketing partnerships with Intel, AMD, Microsoft, etc. Develop and execute joint marketing campaigns that elevate brand impact and accelerate revenue Team Leadership Process Excellence Lead and develop the Digital Marketing team Establish KPIs and scalable, repeatable marketing execution frameworks Foster a performance-oriented, agile, and innovative team culture Cross-Functional Global Collaboration Closely partner with category, brand marketing, sales, and other domestic teams Act as the Japan digital voice to APAC global leadership, influencing regional strategyRequired Qualifications Language Communication Advanced business proficiency in both Japanese and English (verbal and written) Proven experience collaborating with global / matrix stakeholders Digital eCommerce Expertise Hands-on experience in digital marketing and/or eCommerce in B2C or SMB markets Proven track record in performance marketing (e.g. listing ads, SEM, SEO, SNS ads, retargeting) Experience managing multi-million USD marketing budgets with measurable ROI improvement Strong execution of transactional / conversion-driven marketing Data Technology Experience using Google Analytics and digital performance dashboards Familiarity with marketing automation platforms for lead capture and nurturing KPI/ROI-driven cost optimization and revenue growth execution Strong business presentation / analysis skills (Excel, PowerPoint) Strategy Leadership Able to drive strategy from concept to execution with full ownership Experience leading cross-functional initiatives or transformation projects Demonstrated success in team leadership and organizational evolution Innovative mindset with proven success in scaling new digital marketing approachesPreferred Qualifications Knowledge of the PC / device / consumer tech industry Consulting or MBA background (strong strategic thinking / problem solving) Experience in full-funnel marketing and omnichannel strategies Expertise in social media growth marketing Experience in both B2B and B2C digital commerce, having delivered measurable business impactOur Culture Acts as a business leader, not just a marketing executor — takes ownership and makes decisions Data-driven, logical, and proactive in solving business challenges Thrives in global matrix environment while deeply understanding Japan consumer behavior Leads change, inspires teams, and scales organizational capability Entrepreneurial and motivated by speed, openness, and innovation — aligned with Lenovo cultureIdeal Background ExamplesSenior leaders in Performance Marketing / Demand Generation / Digital Marketing / eCommerce Marketing / Online Sales, at Head / Lead / Director / GM / Senior Manager level.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.