Marketing consulting - Ad Solutions Department, Marketing Solutions Business(A&M)

Job DescriptionBusiness OverviewAd & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.Department Overview This position is part of the "Rakuten Marketing Japan Department / Linkshare Japan Business," which is the marketing specialized organization within the Ad & Media Company. We advocate "Performance Based Marketing For All Channels" and strive to provide multi-faceted solutions to the diverse business challenges faced by our clients, while continuously seeking to resolve them. Since our inception with affiliate advertising, we have grown to become a leading company in the Performance Marketing domain. We engage in marketing support through partnerships with global AI companies and by leveraging Rakuten's marketing assets (such as Rakuten data and Rakuten media). We directly collaborate with Rakuten Group, one of Japan's leading advertisers, as well as major E-commerce and FinTech companies. Our role involves proposing and operating performance advertising strategies that contribute to enhancing marketing ROI and driving sales growth for these partners.PositionWhy We Hire The Rakuten Marketing Japan Department is one of the core entities within the Rakuten Group, boasting over 20 years of history as a specialized internet advertising business in the digital marketing domain. This makes us a rare and valuable asset among the more than 70 services offered by the Rakuten Group. All employees are primarily affiliated with Rakuten Group, Inc., and are committed to the overall growth of the Group. We are actively working to establish the rapidly expanding advertising-related business as the fourth pillar of Rakuten's entire business portfolio. With the full-scale progression of cookie regulations, we are seeking professionals to achieve further business growth through full-funnel solutions. These solutions leverage our first-party data (Rakuten ID data), which is based on factual information such as Japan's largest-scale purchase and credit card payment data, rather than assumptions. Additionally, we utilize cutting-edge and unique global solutions that we exclusively handle in Japan, and our proprietary media network. Develop innovative digital marketing strategies based on a deep understanding of the market and customers, maximizing the use of Rakuten Group assets. Actively incorporate AI and the latest ad technologies to plan and execute effective measures. Conduct data-driven decision-making and perform advertising operations and consulting to maximize ad performance.Position DetailsThis position primarily involves providing performance-based advertising services to clients, leveraging inventory from platforms such as Google, Yahoo, META, LINE, X, and within the Rakuten Group. We utilize Rakuten data and world-leading AI optimization tools to resolve client challenges.Specific Responsibilities for this Position Developing web marketing strategies using performance-based advertising. Managing advertising campaigns primarily on platforms such as Google, META, Yahoo, and Microsoft. Managing digital advertising campaigns utilizing our exclusive global partners, FINCH (https://finch.com/(opens in a new tab)) and Evolv (https://evolv.ai/(opens in a new tab)). Managing advertising campaigns leveraging Rakuten data.Work Environment Related to this Position Our clients include large-scale e-commerce companies within Japan's top 50, major FinTech companies, and various services within the Rakuten Group, which is one of Japan's largest advertisers. When working with Rakuten Group businesses as clients, you will act as a member of the business-side marketing team, not merely as an agency. This allows for upstream numerical analysis and strategy formulation. You will communicate closely with FINCH's global account managers, gaining early access to overseas improvement methods, trends, and perspectives. We can offer unique proposals and measures utilizing Rakuten's proprietary group assets, such as ad delivery and analysis based on Rakuten data, which other agencies cannot provide. Each campaign consultant manages an average of 6-8 clients, and teams are formed for each project. Typically, one client is handled by a team consisting of two sales representatives and one campaign consultant.(Supplement) Some of the Customer Value Provided / General Responsibilities by the Entire Department Identifying customer marketing challenges and formulating marketing strategies and tactics to resolve them. Communicating with internal and external stakeholders necessary for the execution of strategies and tactics. Creating execution plans based on communication and managing progress during the execution phase. Operation and management of affiliate advertising, influencer advertising, search advertising, display advertising, etc. Media planning, primarily focused on affiliate advertising. Data-driven improvement proposals (reporting, regular meetings with assigned clients). Developing communication plans centered on creative assets like banners and LPs. Formulating communication plans (targets, KPIs, customer journeys, media plans, etc.) through analysis of advertising effectiveness, market research results, and customer/purchase data. Full-funnel strategic planning, media selection, ad operation, budget management, and reporting. Deep customer understanding and insight discovery based on data analysis. Presentations for proposals and competitions. Proactive resolution of customer challenges using AI and the latest industry technologies.Why Join Us / Our Appeal "Growth as Rakuten Group's Digital Marketing Specialized Unit"We are a digital marketing-focused organization within Rakuten, one of Japan's leading internet companies. You will be in a privileged environment where you can access the marketing knowledge circulating throughout the Rakuten Group as an employee and immediately apply it to your work. "Acquisition of Marketing Skills for Both Businesses and Agencies"The Rakuten Group comprises over 70 businesses (services). As an organization with a wealth of KGI, KPI, and marketing case studies, you can hone your skills not only from the perspective of an agency professional but also as a marketer for various Rakuten businesses. "Career Formation as a Front-line Representative for Leading Domestic and International Companies"Our clients include major domestic and international e-commerce and FinTech companies. You will consult on digital marketing for these leading companies, carrying the Rakuten brand. You will operate in an environment that is constantly at the forefront of the industry, exposed to the latest and most relevant trends. "Total Marketing Skills (Marketer & Strategy Planner & Media Planner)"As an organization, we are committed to being total marketing partners for companies, organizing, planning, formulating, and executing communication strategies from the upper funnel. Designing comprehensive strategies while focusing on performance is challenging, but it allows you to build a valuable career as a highly sought-after professional in the industry. "Cutting-edge Global Technology"Leveraging our internal environment where English is the official language, we actively engage in transactions with global companies headquartered overseas and adopt marketing solutions from abroad that have not yet been introduced in Japan. This provides a valuable opportunity to experience cutting-edge global technology, which is rare in the predominantly domestic Japanese advertising agency industry.English Usage ScenariosActive communication in English is common in meetings with foreign-affiliated companies, our global partners, and Rakuten Group's internal tech departments. Appropriate work assignments are made considering employees' English proficiency.Work Environment This position will be assigned to the Rakuten Marketing Japan Department, an organization of approximately 200 people, with over 50% of its members in sales roles. The overall mid-career hire rate exceeds 70%, indicating that employees with diverse career backgrounds are thriving. Approximately 90% of the members in the assigned department (group) are from well-known domestic digital agencies, with the remaining 10% being Rakuten new graduates. Within this group, the average length of service is over 5 years, making it a department (group) rich in both rewarding work and a strong team composition. For the latest information, please confirm with our employees during your interview (as of October 2024).Examples of Career Paths 3rd Year: Team Leader (leading a team of 2-3 members) 5th Year: Group Manager (managing approximately 10 members and multiple teams) Other: Flexible assignment environments are available based on your career plan, such as:New business lead or project manager for localizing new overseas services and developing new services.Analysis work utilizing tools like Google Analytics 4 and Rakuten Analytics.Acting as a director between sales and operations.Roles with more frequent customer communication opportunities.Mandatory Qualifications Experience in the digital marketing domain (1+ years). Basic knowledge of Excel, major media ad platforms, and related tools.Desired Qualifications Google Ads Certification / Yahoo! Ads Certification Experience in digital advertising operations Experience at an internet advertising agency Business English proficiency and experience collaborating with international companiesIdeal Candidate Profile Possesses excellent communication skills and can collaborate effectively with internal and external partners to execute tasks. Is committed to achieving targets and goals. Has a strong sense of numerical analysis and can effectively manage KPIs. Can adapt flexibly to changes in the environment. Possesses strong problem-solving abilities. Is proactive, demonstrates a sense of urgency, and takes initiative. Works with a strong awareness of productivity. Possesses strong logical thinking skills.Others InformationAdditional information on LocationFutakoTamagawa Rise Office2-21-1 Tamagawa, Setagaya-ku, TokyoAdditional Information On SecondmentThe position is a permanent employee of Rakuten Group, Inc. The position will be with Rakuten Group, Inc. but will be transferred to LinkShare Japan, Inc. after joining Rakuten Group, Inc. Salary, benefits, evaluation system, etc. are the same as Rakuten Group, Inc.Additional Information On English QualificationEnglish Requirement: YesTOEIC, TOEFL, IELTS, etc.Details will be provided if you proceed to the selection process.#business #marketing #PR #commerce #DigitalMarketing LanguagesJapanese (Overall - 4 - Fluent)