Head of Ecommerce

About the Role: We are seeking a visionary Group Head of E-Commerce to lead the digital sales and performance strategy across multiple international markets. The ideal candidate is a data-driven, growth-minded leader who understands both the art and science of online retail — from D2C sales acceleration and conversion optimization to omnichannel brand experience and performance marketing excellence.Key Responsibilities:E-Commerce Sales Leadership (D2C Model)Drive the group’s online sales strategy, focusing on revenue growth, conversion, and customer acquisition across all markets.Develop and execute a year-round online promotional calendar aligned with brand campaigns and global sales targets.Conduct SKU-level analysis to optimize product performance and manage assortments strategically.Champion initiatives to recruit and retain new customers, ensuring a healthy balance between acquisition and retention.Manage multi-country e-commerce operations and ensure consistent brand experience globally.Performance MarketingLead paid performance channels including Search, Social, Programmatic, and Retail Media.Oversee organic performance initiatives covering SEO and ASO to enhance discoverability and organic traffic.Manage Performance MarTech stack, including GA4, app analytics, and CRM integrations.Build and structure AI-ready content frameworks leveraging tools such as ChatGPT, Gemini, and Perplexity for personalization and dynamic content optimization.Website Design & ExperienceOversee website redesign and UX/UI uplift to improve navigation, conversion, and visual storytelling.Drive personalization strategies to deliver relevant and engaging user experiences.Commerce Content & Store ManagementSupervise creation and optimization of product pages, ensuring brand consistency and conversion focus.Manage retail online stores and brand stores across marketplaces and D2C platforms.Customer Identity & Data EnrichmentLead initiatives to cleanse and enrich customer data, enhancing segmentation and targeting.Oversee Epsilon ID Graph enablement and integration with CRM systems.Drive advanced analytics and data-driven decision making to support personalization and growth.Qualifications & Experience:5+ years of progressive experience in E-Commerce and Digital Growth, with at least 3 years in a leadership role.Proven track record managing multi-market online operations in a luxury, retail, or FMCG context.Deep expertise in performance marketing, CRM, and conversion optimization.Strong understanding of digital analytics, MarTech, and customer journey mapping.Strategic thinker with hands-on ability to execute and lead cross-functional teams.Excellent communication, analytical, and project-management skills.