Marketing & Communication Manager MENA (Riyadh Based & Arabic speaking)

About usETS EMEA, a wholly owned subsidiary of ETS, is the international arm of ETS that brings ETS expertise to educational and business communities around the world.Our mission is to advance quality and equity in education worldwide supporting learners at every important stage of their journey and to facilitate access to new educational and professional opportunities.ETS EMEA offers a wide range of language assessments, including ETS’ two well-known English proficiency tests - the TOEIC® test and the TOEFL® test - assessing oral and written skills of job seekers, employees, and learners, in 40 languages.Job descriptionAs MarCom Manager, you will define the MarCom strategies for the MENA Region based on business directions and brand positioning. You coordinate their implementation with support from the central digital marketing team, local agencies, in country marketing & communication team and suppliers and report on their performance. This includes increasing the company’s product portfolio awareness and position in the MENA Region, in addition you will be in charge of the lead generation strategies through measurable marketing and communication actions.Main dutiesDefine the marketing & communication strategy for MENA and manage budgetDefine personae, channels, claims, KPIs and budgetReport on plan implementation and deliver data driven analysisDeliver monthly forecast and manage the marketing budgetOffline marketingFull responsibility for organizational aspects of events, conferences and trade shows, such as logistics, invitation lists, promotion, execution and booth duty on D-day. Define report and follow up on the event's performance KPIs.Maintain collateral (marketing & product) materials, ensuring all resources are updated and accurate; coordinate the creation of new materials as needed.On demand: provide market & competitive insightsCommunicationManage independently clients’ communication: database extract, messaging, design through our emailing toolEnsure brand consistency across all MarCom activities following ETS’ branding guidelinesContent marketingDevelop localized (design & claim) marketing material to enable lead generation strategy, increase brand awareness and generate volumesWork closely with the Princeton team to develop material that resonates with our marketDigital marketingCoordinate the launch of digital paid campaigns: define objectives /targets/ timelines in alignment with the business objectives working with the central digital marketing teamWork closely with central marketing & social media experts and in collaboration with local agencies to establish our digital presence in Middle East through paid channelsThis is a full-time position based in KSA - The candidate must be based in RiyadhWhy ETS EMEA ?Join an international company with a meaningful mission, leader in the language assessment industryBe part of a multicultural & very open-minded TeamA strong culture encouraging initiatives, based on trust, teamwork and ownershipPreferred experience / Education / Job requirementsSkillsUniversity degree in Marketing/Business/Advertising, Communications/Digital Marketing or similar from a reputable university5 years’ experience within the scope mentioned above within an international environmentProven experience in a wide variety of marketing functions, events organization, experience using email marketing and digital marketing campaignExperienced with international brand managementExperienced with content creationExperience in increasing awareness and generating leadsExperience in implementing marketing plans and activities in UAE/KSA and or MENAData driven mindset and ability to understand analytics and measure marketing action’s performanceA background in the software industry, IT firms, or educational platforms is a big plus for this position.Languages requiredFluent in English & Arabic, both verbal and writtenAnother language is a plus.Other qualifications/requirementsMatrix teamwork spirit is essential for this positionProactive, self-motivated, and flexibleAbility to determine priorities and to meet deadlinesOrganizational, interpersonal and communication skills with attention to detailExcellent computer skills and good knowledge of Windows environmentRecruitment processInterview with the HR TeamInterview with the Manager (a PPT presentation or similar about your work, tools used and results achieved will be asked)Interview with the Head of Communication & Content Marketing and the MarCom for the Middle East RegionCheck References