Head of Lifecycle / eCommerce

We’re hiring a Head of Lifecycle / eCommerce to own the full post-purchase customer journey for a fast-growing, venture-backed DTC food brand. If you love digging into cohorts, building experiments that deepen LTV, and shaping thoughtful customer journeys from first order through long-term loyalty, this role is for you.This is a high-impact position on a lean, execution-focused team. You’ll work cross-functionally with growth, CX, creative, and product to turn insights into programs that lift repeat purchase rate, AOV, and subscription adoption. You’ll also play a key role in improving onsite experience in Shopify and partnering with developers on CRO tests.What you’ll do• Own the full lifecycle strategy across email, SMS, and direct mail• Build, optimize, and segment flows (post-purchase, winback, replenishment, education, subscription nurture)• Lead cohort analysis, LTV modeling, and customer insights to inform monthly retention and A/B testing roadmaps• Identify moments in the customer journey that can drive meaningful increases in repeat purchase and payback period• Develop experiments to improve conversion, AOV, and retention across the post-acquisition funnel• Partner with CX to translate customer feedback into site updates, journey improvements, and new lifecycle triggers• Collaborate with creative to brief, test, and optimize messaging and visual concepts• Work in Shopify to support light merchandising updates, QA, and CRO implementation (no coding required, but familiarity expected)• Manage developer partners on technical updates, landing page improvements, and onsite testingWhat we’re looking for• 3–6 years in DTC lifecycle, retention, CRM, or growth roles• Strong command of LTV, cohort analysis, and performance reporting• Hands-on in Klaviyo, Attentive, or similar ESP/SMS platforms• Experience running structured A/B tests across lifecycle and onsite experiences• Comfort partnering with developers (or agencies) to execute CRO projects• Familiarity with Shopify, site merchandising, and optimizing PDP/landing page flow• Background in a DTC brand where lifecycle meaningfully drives revenue• Bonus: experience with subscription businesses or high-repeat categories• Curious, data-driven, scrappy, and excited by lean teamsWhy this role is exciting• High visibility and direct impact on growth• Opportunity to build a lifecycle function from the ground up• Work closely with founders and a VP-level growth leader• Join a brand with category momentum, strong product-market fit, and rapid growth• Remote-first, with optional in-person collaboration in NYC as the team grows