Head of Marketing, ASIA

Good career progressionRegional exposureAbout Our ClientOur client is a fast-growing, U.S. based FMCG company with an ambitious plan to expand across Asia. With established operations in China and Japan and a dynamic, entrepreneurial culture, the business is entering an exciting growth phase. This role offers the opportunity to shape the brand's footprint in Asia and build a high-performing marketing team from the ground up.This is a perm role based in Singapore.Job DescriptionYou will report directly to the CEO of Asia. Your main job responsibilities include:Develop and execute the regional marketing strategy aligned with global objectives.Lead go-to-market plans for new product launches across Asia.Build and manage a high-performing marketing team.Adapt global branding for local markets, ensuring cultural relevance.Drive digital marketing, social media, and influencer campaigns.Collaborate with sales and distribution teams to maximize market reach.Monitor KPIs, analyze campaign performance, and optimize for ROI.The Successful ApplicantIn order to be successful in the role, you should have:A Bachelor's Degree in Marketing or any related field.At least 15 years of experience in the FMCG industry preferably in the beverage categoryExposure to start-up environments or high-growth businesses.Strong leadership skills with the ability to build and mentor teams.Expertise in brand strategy, digital marketing, and consumer engagement.Entrepreneurial mindset, adaptable to fast-paced, multicultural environments.Willingness to travel and engage with stakeholders across Asia and the U.S.What's on OfferOpportunity to shape a global brand's entry into Asia from the ground up.High-growth environment with strong financial backing and ambitious targets.Fast career progression and significant autonomy.Competitive compensation and benefits package.Contact: Carmen Ho (Lic No: R22107240/ EA no:18S9099)Quote job ref: JN-112025-6879209