Head of Marketing & Brand

Company DescriptionTyalla Capital is a distinguished boutique specialist lender committed to generating profits with purpose. Tyalla Capital will commence a significant expansion program in early 2026 and we are looking for a seasoned Head of Marketing & Brand to support our Growth Team and business to scale.Role DescriptionReporting to the Chief Executive Officer, this is a hands-on, strategic role for a marketing leader who thrives in a high-performance environment. You will be responsible for shaping and executing Tyalla Capital’s brand narrative, developing integrated marketing campaigns, and building systems that generate qualified leads and empower our sales team. You’ll work closely with leadership, brokers, and external partners to elevate our market presence and drive commercial outcomes. Remuneration package dependent on experience.Brand Strategy & DevelopmentDefine and evolve Tyalla Capital’s brand identity, tone, and positioning across all channelsEnsure brand consistency across digital, print, events, and internal communicationsDevelop messaging frameworks that resonate with brokers, borrowers, and institutional partnersLead Generation & CampaignsDesign and execute multi-channel marketing campaigns to drive qualified leadsManage digital performance (SEO, SEM, paid social, email marketing) with clear ROI metricsBuild and optimise lead funnels in collaboration with the Growth TeamSales Enablement & CollaborationPartner with the sales team to develop tools, collateral, and presentations that support conversionCreate broker engagement programs and nurture sequences to deepen relationshipsAnalyse campaign performance and provide actionable insights to sales leadershipContent & CommunicationsOversee creation of high-impact content including investor reports, thought leadership, case studies, and newslettersManage PR and media relationships to amplify Tyalla Capital’s voice in the marketLead event marketing and sponsorship strategy for industry visibility👤 About You5+ years’ experience in marketing, brand, or growth roles—ideally within financial services or B2B environmentsProven track record in brand building and lead generationStrong understanding of digital marketing tools, CRM systems, and analytics platformsExceptional communication and stakeholder management skillsStrategic thinker with a hands-on approach and commercial mindset