Head of Marketing

Head of Marketing | FinTech | Warwickshire/Hybrid | Salary up to £90k BasicA fast-growing FinTech business is reshaping how individuals and professionals manage personal tax - using advanced automation to bring clarity, speed and compliance to a traditionally complex process. With established credibility in the UK market and a strong reputation for technical innovation, the company is now entering an exciting next phase of brand building and commercial growth.This opportunity is ideal for a Head of Marketing who thrives in an early-stage, high-impact environment. The position blends strategy and hands-on delivery, leading brand development, CRM thinking, and top-of-funnel activity to drive awareness, engagement, and high-quality opportunities.Head of Marketing - Key Responsibilities:Shape and deliver a data-driven marketing strategy designed to elevate brand presence, generate leads, and increase demo conversions.Act as brand guardian, owning visual identity, messaging frameworks, and creative assets.Build and execute multichannel B2B campaigns across digital, CRM, social, content, webinars, and events, with a sharp focus on the UK accountancy and FinTech audience.Create strong narratives, presentations, and storytelling that communicate value and differentiate the product in a competitive landscape.Lead CRM strategy and marketing automation, ensuring segmentation, nurture journeys, and conversion performance are continuously optimised.Produce compelling copy across ads, emails, landing pages, and thought-leadership content.Own key marketing metrics: define KPIs, measure funnel performance, and provide clear insight to the leadership team.Partner closely with sales to support pipeline targets, ensuring marketing activity converts into meaningful conversations.Track market movements, competitor activity, and sector shifts to inform strategy.What You Need As Head of Marketing:5+ years of B2B marketing experience, ideally within SaaS, FinTech, or professional services.A track record in top-of-funnel growth and ABM-style campaigns.Strong understanding of the UK accountancy and financial technology ecosystem.CRM and automation expertise, with a comfort level in using data to steer decisions.Excellent storytelling, copywriting, and presentation-building skills.Confident in shaping brand identity and managing creative output.Comfortable operating in a fast-moving, early-stage environment with a hands-on mindset.Analytical and performance-driven approach.Apply today to find out more BH34946