Consumer Brand Marketing Lead, Instagram

Meta is looking for a marketing leader with experience building global iconic brands, and proven experience in developing and executing insights-driven marketing efforts that build affinity and engagement with Instagram's audiences. In this role, you will manage a team of industry leading brand marketers within Instagram's Global Brand Marketing team, driving brand strategy and creative development aimed at defining Instagram’s role as a brand and platform servicing creative audiences - manifesting our mission to serve creativity across high level global campaigns, through pivotal moments and within the Instagram app itself. Consumer Brand Marketing Lead, Instagram Responsibilities:

Lead the strategic vision and execution of Instagram’s iconic brand and global marketing programs to drive the brand forward and foster long term growthArchitect Instagram’s marketing strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to marketDefine and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketingManage a high performance team of marketers, providing the guidance and structure necessary to deliver marketing programs and innovation in how the Instagram brand evolvesLead and collaborate with a multitude of cross-functional stakeholders to deliver industry-leading marketing campaigns, product launches and GTMsManage partner creative agencies, through exploration, contract, concept and execution/delivery, developing a bench of trusted partners who understand the vision for the IG brandTrack, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areasPartner closely with PMM and Product team to bring the IG Brand to life in innovative ways within the app, driving delight for the userBuild collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team’s roadmap, delivering against clearly defined brand objectives while ensuring supportive and productive team environmentsModel collaborative behaviors and build a broad organization that values, respects, and taps into different backgrounds and perspectivesMinimum Qualifications:

12+ years of experience with brand marketing, consumer products and/or brand management, with brands and at companies with global scale5+ years of people management experienceExperience in using data to both (i) inform strategy and communication, and (ii) develop meaningful Go to Market approaches that drive business outcomesExperience building brands for youth audiencesExperience building mass-market consumer-centric brandsExperience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events), including experience with both brand-building and acquisition marketing initiativesExperience partnering with and managing external companies (partners, agencies, vendors, retailers) and influencing/managing up to executive, VP, and cross-functional leadershipExperience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.

) to drive business resultsDemonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experiencePreferred Qualifications: Authentic connection to creativity and experience fostering brand support of creativityKnowledge of music, art, fashion or sport discourse among youthExperience conveying complex plans simply, beautifully and effectivelyAbility to present to and influence at all levels of an organizationAppetite to work in a deadline-focused, dynamic environmentExperience driving high-quality work, with seamless executionAbout Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb. com. $180,000/year to $252,000/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.