Lead Creative Strategist- Google & YouTube

👋 What's The Company Like?LDX Digital is a cutting-edge digital marketing agency specializing in performance-driven advertising. We partner with eCommerce brands to create engaging and impactful ad campaigns that deliver exceptional results.Our team is fully remote and globally diverse, united by a shared passion for creativity and innovation.If you're passionate about creative strategy, and building lasting relationships, LDX offers a collaborative and fast-paced environment where your impact is felt every day.💻 What We Want You To DoWe're looking for a Creative Strategist who can turn insight into impact - the kind of mind that connects storytelling, psychology, and performance into scroll-stopping campaigns.This person doesn't just make things "look good", they make things work. They lead a team of creatives with vision, hold them to a high bar, and aren't afraid to say when something isn't cutting it.Your mission is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond.Our focus is on Performance, ensuring our clients are hitting their KPIs consistently with the best in house creative and design strategy.🎯 Responsibilities2. Competitive & Landscape Analysis3. Creative Performance Analysis4. Strategic Creative Direction5. Writing & Developing Creative Briefs6. Team Leadership & Quality Control7. Performance & Iterations8. Creative Project Management Market Research & Trend AnalysisProactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioral shiftsLeverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunitiesTranslate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinityConduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Center, foreplay, motion, Meta Ads Manager and third-party benchmarksPartner with Product and Growth teams to align messaging and creative execution with market gaps and opportunitiesAnalyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platformsUse proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivotsChampion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns Translate audience data, market trends, and product insights into high-performing ad concepts, scripts, and visualsAuthor clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insightsBriefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrailsCollaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIsManage, mentor, and inspire designers, editors, and copywriters, maintaining creative consistency and excellence across all outputReview creative assets with a critical eye; give direct, actionable feedback that elevates the work and aligns it with business goals Collaborate with the Head of Funnels to identify winning angles, hooks, and content types Analyze creative performance metrics and continuously optimize messaging, visuals, and formats to maximize resultsOversee multiple concurrent creative projects, from ideation through execution and performance reviewCollaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate deliveryUtilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communicationRequirements🤝 You're Perfect If You Have5+ years in a creative strategy, performance creative, or advertising leadership roleDemonstrated success producing high-performing creative for paid media funnelsExperience optimising campagnas for Google & YouTubeStrong leadership and team management experience — able to push for excellence while maintaining momentumDeep understanding of direct-response principles, storytelling, and human psychologyExceptional communication skills and the confidence to challenge ideas or direction when neededComfortable operating in a fast-paced, results-driven environment.Benefits🌟What's in it for you:Fully Remote Work: Enjoy the flexibility to work from anywhereImpactful Voice: Be a key player in shaping media strategies and driving client successGrowth Opportunities: Advance your career quickly in a dynamic and fast-paced environmentContinuous Learning: Access to the latest courses, certifications, and learning opportunities. We support your professional growthCompetitive Compensation: Earn competitive pay with performance-based bonusesVibrant Culture: Join a team of ambitious professionals in a supportive, collaborative environmentClient Impact: Work with high-profile clients, delivering significant business impact through innovative media strategies📝 Our Interview Process Click Apply and submit your CV Fill in a short survey 1-on-1 video interview with HR You will be asked to complete a short test task 1-on-1 video interview with Hiring Manager