Loyalty Business Development Officer

The Loyalty Business Development Officer is responsible for strategizing, planning and executing demand generation and customer engagement programs to deliver program KPIs.Responsibilities:Responsible in creating and sustaining relationships with internal businesses of the bank, subsidiaries, affiliates and external partners in strategizing and executing programs and activities to support demand generation and increase revenues Responsible in strategizing, developing and executing acquisition, customer engagement activities to drive customer growth, loyalty program participation rate, customer engagement, increase customer lifetime value and retentionConduct financial analysis, due diligence studies and develop business cases to support program growth and target KPIsManage market and product research projects and create business growth plans that are aligned with bigger bank’s goals Actively contributes to program platform technology development and roadmap Reports program performance to Head of Loyalty and Head of CRM & Loyalty on a regular basisActively provides recommendations and inputs to management and other stakeholders to improve the effectiveness of programs in delivering revenues, increasing profitability and retaining clients Keeps abreast with trends and best practices in the industry, and applies/implements them in own operationsHandles projects that may be assignedQualifications:Bachelor’s degree in business, economics, marketing, entrepreneurship, technology 5 or more years in business development, sales or marketing in large organizationKnowledge of financial analysis and business case developmentKnowledge of financial service industry and productsStrong analytical, decision-making and problem-solving abilitiesExperience in developing and executing marketing plan based on consumer insightsKnowledgeable in customer journey design and jobs to be doneExperience in working with marketing and advertising agencies and marketing technology providersKnowledgeable in marketing and customer engagement technologies