Market Research Analyst

We are looking for an insightful and detail-oriented Market Research Analyst to join our strategy and marketing team. The Market Research Analyst will be responsible for collecting, analyzing, and interpreting data to help the company understand market trends, customer preferences, and competitive dynamics. This role provides key insights that guide strategic decisions related to product development, marketing, and business growth. The ideal candidate is data-driven, curious, and passionate about transforming information into actionable recommendations.Key ResponsibilitiesConduct primary and secondary research to gather data on market trends, customer behavior, and industry developmentsAnalyze quantitative and qualitative data to uncover insights and identify opportunities for growthDesign surveys, focus groups, and data collection methodologies to support business objectivesPrepare detailed reports and presentations summarizing findings and strategic implications for leadership teamsTrack and analyze competitors’ products, pricing, marketing activities, and positioning in the marketDevelop forecasts and market models to support business planning and strategy developmentCollaborate with cross-functional teams in marketing, product, and sales to integrate research insights into decision-makingEvaluate the effectiveness of marketing campaigns and customer acquisition strategies using performance dataMaintain databases of market intelligence, economic indicators, and industry benchmarksStay informed about emerging tools, technologies, and methodologies in market research and analyticsQualificationsEducation:Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related fieldMaster’s degree preferred but not requiredExperience2–5 years of experience in market research, business analysis, or data analyticsExperience conducting both qualitative and quantitative research studiesFamiliarity with statistical analysis, market segmentation, and consumer behavior principlesSkillsStrong analytical and critical thinking skills with attention to detailProficiency in Excel, SPSS, R, or other statistical softwareExperience with survey tools such as Qualtrics, SurveyMonkey, or Google FormsKnowledge of data visualization tools such as Tableau, Power BI, or LookerExcellent communication and presentation skills with the ability to convey complex insights clearlyStrong project management and time management abilitiesAbility to work independently and collaboratively in a fast-paced environmentPreferred QualificationsExperience in specific industries such as technology, healthcare, consumer goods, or financial servicesFamiliarity with CRM and marketing analytics platformsUnderstanding of brand tracking, market sizing, and forecasting methodologiesExposure to customer journey analysis or user researchWhat We OfferCompetitive salary and performance-based bonusesComprehensive health, dental, and vision insurance401(k) plan with company contributionPaid time off and opportunities for professional developmentA collaborative and research-driven environment where insights shape strategic growth