Digital Marketing Specialist

Role DescriptionWe are looking for a Digital Marketing Specialist to join our team someone who loves bringing ideas to life through smart strategies, creative content, and data-driven decision-making. The digital marketing specialist will collaborate closely with clients, support their growth goals, and help deliver impactful digital campaigns across multiple platforms with a strong focus on performance and ROI.Develop and execute digital marketing strategies aligned with client objectivesPlan and manage campaigns across social media, email, search, and digital advertising platformsDevelop engaging and relevant content for digital platforms, including website copy, blog posts, social media posts, videos, infographics, and email newsletters.Manage SEO and SEM efforts, including keyword research and paid search campaignsCreate and manage digital advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc., targeting specific audience segments for maximum ROI.Run and analyze email marketing campaigns to drive engagement and conversionsResearch and coordinate influencer partnerships and track campaign impactMonitor and report on performance metrics using analytics tools, providing actionable insightsManage budgets and optimize spend to maximize ROIStay updated on digital trends, tools, and best practices to enhance campaign performance.QualificationsProficiency in Digital Marketing, Social Media Marketing, and Online MarketingExperience with Web Analytics and data-driven decision-makingStrong Communication skills, both verbal and writtenCreative thinking and ability to manage multiple projects simultaneouslyKnowledge of the latest digital marketing trends and toolsBachelor's degree in Marketing, Communications, or a related fieldFamiliarity with the UAE market and audience preferences is a plus