Market Research and Competitor Analyst

The Market Research and Competitor Analyst is responsible for gathering, analyzing, and interpreting market intelligence to support business planning, product strategy, and competitive positioning. This role plays a key part in helping the company stay ahead of market trends and competitor movements in the automotive sector.Key Responsibilities:Conduct comprehensive market research related to industry trends, customer behavior, pricing, and emerging technologies in the automotive market.Analyze competitor products, pricing strategies, promotions, distribution channels, and overall market performance.Prepare regular reports, dashboards, and insights for management decision-making, including SWOT analyses and market forecasts.Monitor local and global automotive industry developments, regulatory changes, and macroeconomic factors that may affect business performance.Provide recommendations to support product development, marketing strategies, and sales initiatives based on research findings.Collaborate with Sales, Marketing, Product, and After-sales teams to align strategies with market realities.Maintain an updated database of competitor models, specifications, pricing, sales performance, and promotional activities.Qualifications:Bachelor’s degree in Business, Economics, Marketing, Statistics, or related field.Minimum of 5 years experience in market research, business analysis, or competitor intelligence, preferably in the automotive industry.Strong analytical and data interpretation skillsExcellent report writing and presentation skills.Ability to work with cross-functional teams and manage multiple research tasks simultaneously.Skills & Competencies:Market Data AnalysisCompetitive IntelligenceTrend ForecastingStrategic ThinkingAutomotive Industry KnowledgeStrong Communication Skills